Setting up Kakao Moment
1.What can DFINERY do with Kakao advertising data?
If you run Kakao Moment advertising through DFINERY, you can enjoy the following advantages.
- Audience setting within Kakao Moment is possible only by linking DFINERY SDK without linking Pixel & SDK.
- Attribution / Event / Funnel reports can be created for advertisements carried out through Kakao Moment along with the performance of other media in the DFINERY console.
- After creating an audience within DFINERY targeting users introduced through Kakao Moment advertisements, Push Message / In-App Message can be used through Growth Action.
- It is possible to extract an audience from users who came in through Kakao Moment advertisements and run retargeting advertisements in other media.
- User Path report provided for users introduced through Kakao Moment advertisements.
2. Setting up Kakao Moment ↔ DFINERY
①. Add Kakao API unit in Open attribution modeling
After accessing
the DFINERY console,
go to Attributions -> Open Attribution Modeling, select Kakao in the "Not used" category, set it to Tier 1, and save it.
②. Create and check Pixel & SDK ID
- Access Kakao Business and go to Pixel & SDK in Biz Tools.
- If you do not have a Pixel & SDK ID, click the Create Pixel & SDK button to create one.
- Check the ID displayed as a serial number of the generated pixel & SDK.
③. Enter the Pixel & SDK ID into the DFINERY console and activate it.
Activate by entering the Pixel & SDK ID issued by Kakao in Kakao Settings (Pixel & SDK ID) in the DFINERY Console .
a. Go to the Attributions > Ad Partner Settings menu.
b. Search for 'Kakao' and go to the settings screen.
c. Enter the ‘Pixel & SDK ID’ created on the Kakao platform in the ‘Pixel & SDK ID’ input box and activate it.
④. Setting up Kakao Media Postback
In DFINERY settings, set up postbacks for events to be used for retargeting.
a. Go to Kakao partner settings in the Attributions > Ad Partner Settings menu.
b. Go to the Postbacks tab and activate Pre-defined Events required for retargeting with the All condition. (
How to set up postback
)
[[Quote:Information:Small]] You do not need to change the name of the event you wish to postback to.
포스트백을 설정하는 마케터는 이벤트 이름을 변경하기 위해 어떠한 추가 설정도 할 필요가 없습니다
The event name set in DFINERY is automatically converted to the name required by Kakao Moment and posted back.
[Kakao Moment standard event]
⑤.
Complete postback settings in
Ad Campaign
that includes Kakao Moment.
[[Quote: Instructions: Small]]
You must complete the final postback settings in Ad Campaign
.
Postback settings in Ad Partner Settings are only a prerequisite for using postbacks for that medium.
To start sending postbacks, you must complete the final settings for each Ad Campaign.
[Go to Postback Activation Guide]
[Reference] Kakao Moment standard event
The event name set in DFINERY is replaced with Kakao Pixel & SDK event and exposed as shown below.
| DFN event name | Pixel & SDK standard event name | Pixel & SDK exposure event name |
| abx:sign_up | CompleteRegistration | join the membership |
| abx:search | Search | search |
| abx:product_view | ViewContent | Content/Product Search |
| abx:list_view | ViewContent | Content/Product Search |
| abx:category_view | ViewContent | Content/Product Search |
| abx:cart_view | ViewCart | View shopping cart |
| abx:add_to_cart | AddToCart | Add to Cart |
| abx:paymentinfo_added | AddToCart | Add to Cart |
| abx:add_to_wishlist | AddToWishlist | Add product of interest |
| abx:purchase | Purchase | purchase |
| abx:firstOpen | AppInstall | installation |
If you would like to use an event other than the DFINERY event set above or set a custom event in Kakao, please refer to the guide below to set the custom event. [Kakao Custom Event Settings]
3. Kakao Pixel & SDK custom event settings
Kakao moment allows you to add custom events to standard events.
If an event linked to DFINERY does not have content suitable for ‘Kakao Standard Event’, the modification is completed according to the process below:
You can see that custom events linked to DFINERY are loaded into Kakao (*refer to screen)
Example of Kakao console page screen displayed after completing setup
Based on the example below, complete
① setting Kakao moment and ② changing DFINERY postback view/edit settings
.
Example: Create an event by adding a custom event “custom_event_example” to the pageView event.
① Kakao moment settings
Log in with your Kakao moment account, click the Add button in Pixel & SDK Event, and set the custom event as follows.
② D Changing Pinery postback view/edit settings
After logging in to the DFINERY Console, select Ad Partner Setting -> KaKao.
Then, change the postback settings by following the procedure below.
- Select the event to send the custom event to.
- Change the Postback Status of the event to On.
- Click the View/Edit button in the Postback Endpoint menu.
- Activate the Override setting.
-
Change the Value of the event_type of the Key item in the URL details to the custom event you set.
*Caution: If a custom event is linked with custom:example, enter the event name excluding 'custom:' when editing event_type.
(Example: pageView|example)
-
Save after completing the postback settings.
[[Quote: Guide: Normal]] The meaning of modifying the value part of the event type is as follows.
예시 pageView|example의 의미?
= 디파이너리에 연동한 custom:example 이벤트는 포스트백 시 카카오 표준이벤트 PageView로 매칭시킴
[Reference] Example of Kakao console page screen displayed after completing setup
When actual data is imported after defining definition postback view/edit modification, the actual data is exposed in the collection status.
[Option] Kakao Moment ad settings
Audience settings
By converting data collected through DFINERY SDK into pixel & SDK data, you can create an advertising target (audience) when running an advertisement.The created audience is used to run retargeting advertisements within Kakao Moment.
To set up an audience, linking between Pixel & SDK ID and DFINERY is essential.
- In the Kakao Moment admin center, click the Target Management -> Audience Management menu.
- Select either Display Audience or Message Audience and click the Create Audience button.
- Select Pixel & SDK in custom target settings.
- After selecting Pixel & SDK ID, set and save the target event. (For event details, please refer to Kakao Moment standard event and custom event you set.)
- The set audience can run targeted advertisements through customized target settings on Kakao Bizboard and Kakao Display Conversion Ads .
FAQs
Q1. I’m curious about the principles of Kakao ↔ DFINERY performance measurement.
: Kakao and DFINERY can measure performance and check data in two ways.
-
After a tracking link is issued through a Kakao partner, when a user clicks on the link, the performance is measured at the discretion of DFINERY.
1-1) The measurement method is the same as DFINERY general advertising performance measurement. [DFINERY Performance Measurement Principle]
-
If you have added the Kakao API of Open attribution modeling in the DFINERY console, the ad inflow is determined by comparing the information on advertisements displayed in the Kakao Moment page with the app execution information collected through DFINERY.
2-1) Performance data imported through Kakao API is imported according to the group by condition values below.
Report group by condition value Kakao → DFN Data Justice campaign (m) / tracking link campaign_id Kakao Campaign ID adgroup_id (m) adgroup_id Kakao Ad Group ID creative (m) representative_id Kakao Creative ID
Q2. I set up custom event loading in Pixel & SDK, but there is no change.
: The checklist to check is as follows.
①. Have you correctly set up a specific event postback linked to DFINERY?
>> If you have not activated the postback toggle or have not run an advertisement yet, you need to check whether you have set the postback sending socpe to Only
[Go to the postback activation guide]
②.Are there any spaces in the vertical bar symbol when modifying the definition postback view/edit?
>> The custom event to be passed must be entered without braces and without spaces. → PageView|example
③. When modifying the event type in the DFINERY postback view/edit, did you include 'cusotm:'?
>> Just record the name of the custom event to be delivered → PageView|example (O), PageView|custom:example (X)
Q3. Check the performance by adding a tracking link to group by, and a specific number other than the tracking link you created is shown in the report.
: The value entered as a number represents the performance through the Kakao API mentioned in Q1.
Please check the source of the ID through ‘Values transmitted by Kakao as DFN data (table in Q1)’.
Q4. Can WEB cookie data be posted back to Pixel & SDK?
: Yes, cookie values accumulated in DFINERY can be transferred to ‘Kakao Pixel & SDK’. Loading is possible.
However, because the cookie value accumulated in DFINERY cannot be used by Kakao as an advertising identification key, it cannot be used for targeting parameters or conversion measurement.