Facebook Settings

DFINERY supports performance verification of Facebook’s app install ads and app engagement ads .

Facebook ad setup procedure

a. [Facebook] Check App ID and App Secret key
b. [DFINERY] Register App ID and App Secret key
c. [DFINERY] Register Install Referrer decryption key
d. [DFINERY] Tracking link issuance
e. [Facebook] Tracking link verification test and campaign settings

[[Quote:Guide:Small]] DFINERY does not replace all features of the Facebook SDK .
Therefore, if you need functions other than checking the performance of app installation ads and app engagement ads, you will need to install the Facebook SDK.

Check App ID and App Secret key

To check your apps App ID and App Secret values ​​in Facebook Developer:

a. Access the Facebook Developers page ( https://developers.facebook.com ) with an account with administrator or developer privileges.
b. Select an app to check information from the My Apps menu in the upper right.
(If the app is not registered, register the app with ‘+Add new app’.)
c. Go to Settings > Basic and secure the App ID and App Secret key.

Register App ID, App Secret key

To register the confirmed Facebook App ID and App Secret Key in DFINERY:

a. Go to Facebook settings in Attribution > Ad Partner Settings in DFINERY.
b. Enter and verify the Facebook App ID and App Secret key found in Credentials .
c.Once verification is complete, click the Enable button at the bottom right to complete the settings.

Register Install Referrer decryption key

Reference link: [Understand Facebook App Ads Referral URLs]

As of December 22, 2022, you can check Facebook campaign meta information for Facebook app install ads through the DFINERY Report.To receive Facebook campaign meta information, you must register the Install Referrer decryption key issued in the Facebook Developer console.

[[Quote:Information:Small]] Campaign meta information for Facebook ads can only be checked for ads run on the Android platform.

[[Quote: Guide: Small]] In order to check the campaign meta information of Facebook advertisements, InstallReferrer must be connected when linking the Android app. [ Reference link ].

a. Go to the Android section of the app preferences in the Facebook Developer console and copy the Install Referrer decryption key.

b. Access the DFINERY console, select Facebook in Ad Campaign -> Ad Partner Setting, and copy the copied Install Referrer decryption key into the “Referrer Decryption Key” item.

After registering the Install Referrer decryption key, Facebook campaign meta information can be checked through Group By in Single Touch Attribution / General Event Report.

Facebook Campaign Meta	DFINERY Data Group By
ad_id	m_ad
ad_objective_name	m_placement
adgroup_id	m_adgroup_id
adgroup_name	m_adgroup
campaign_id	m_campaign_id
campaign_name	m_campaign
campaign_group_id	m_campaign_group_id
campaign_group_name	m_campaign_group
account_id	m_account_id
publisher_platform	m_publisher
utm_source
utm_campaign

Tracking link link issuance

Add Facebook to Ad Campaign and complete tracking link creation.

Validation testing and campaign setup

A. Tracking link verification test and App Link information confirmation

_ Verify the issued tracking link information to Facebook.
발급한 트래킹 링크를 복사합니다.

_ Enter the Facebook shared debugger input URL input window and click ‘ Debug’ .

[[Quote: Risk: Small]]_ If you do not complete the tracking link verification process, you will not be able to proceed with the campaign normally.
_ Be sure to complete the tracking link verification test .
_ Even if the debugging test has been completed, if the settings for the tracking link have been changed , the verification test process must be performed again .

_ Check Response Code ' 200 ' in the Facebook sharing debugger . (200 means OK OK)
_ ‘Warnings that need to be resolved’ do not affect the Facebook performance verification process. Check only the response code.

Check the App Link:url information (screen below) for each OS (iOS, Android) through the Facebook sharing debugger .

_ App Link information confirmed on Facebook Check if the Deeplink URL information (screen below) for each OS of the tracking link issued by DFINERY matches.

_ If it matches, set the Deeplink URL in the Delayed Deep Link (Optional) item for each OS when setting up a Facebook campaign.

B. Facebook delayed deep link setup and testing

After setting the Deeplink URL information for each issued OS in the campaign,
Preview the ad to check whether the deep link lands properly on the specified page.

a. Enter the Deeplink URL for each OS of the tracking link that has gone through the tracking link verification test and App Link information confirmation process in the “ Delayed Deep Link (Optional)” field.
b. Click the Preview Ad button located at the top right of the ad preview screen to send a preview notification.

c. Check the ‘preview’ through the Facebook mobile app connected to your account and test it by clicking Install Now (or the call to action you set) in the campaign.

• If the app where the advertisement will be displayed is installed, normal landing to the set deep linking page after running the app.
• If the app where the advertisement will be displayed is not installed, delayed deep link operation when running the app after landing in the market for each OS (iOS, Android).

Required Checklist

_ Facebook app security settings related

• When setting up the app, there is a security-related server IP white list setting item in Advanced settings.
  
• If an IP value is applied within the relevant setting item, please delete it.

- Whether app secret code is included

• Facebook Developers In Settings > Advanced, check “Does the client include an app secret code?” If set to "Yes", an error may occur in verification because the app secret is not available.
• If “Yes” Please change it to “No” and then try verification.

Developer deep link testing

• We will test whether the DFINERY deep link is working properly.
• From Facebook App Ads Helper Go to Developer Tools > Deep Link Test .

[[Quote: Guide: Small]] Developer deep link testing is the most accurate testing method provided by Facebook.
However, if there are restrictions on testing due to not having a developer account, etc. B. You can replace it with Deep Link Landing Settings and Testing.

• After clicking the Deep Link Test button, enter the DFINERY tracking link in the Send Deep Link window to send an alarm.
• Alarms are delivered to the Facebook app logged in with that account.

• Ignore the deep link test push/alarm received by the Facebook app (no need to touch it), install the app you want to advertise, and then run it.
• When the app is launched, check that it lands properly on the set deep link page.