Set up Google Ads

The definer is,
a. Measure the performance of app campaigns provided by Google Ads .
b. Provides in-app event postbacks for running Google Ads campaigns.
b. Provides in-app event postbacks for running Google Ads campaigns.

Google Ads setup order

Set up your Google Ads campaigns in the following order:

a. [Google Ads] Link ID issuance
b. [Definery] Activate Google Ads (Save Link ID)
c. [Definery] Postback settings
d. [Google Ads] Import conversion actions

Issue Link ID

: Issue a LInk ID from your Google Ads dashboard.

①. In the Google Ads dashboard, go to ‘ Tools and Settings > Linked Accounts’ .
※ Old version of Google ads UI/UX screen
'

※ Google ads new version UI/UX screen

②. Select App Analytics Provider - Other Provider .
③. When connecting accounts, click the Create Link ID button in Third party analytics .

④. Enter the supplier ID value of Definery, [ 1145718668 ], in the Supplier ID field.
⑤. App Search - Search for the app name, package, publisher name, etc. to retrieve the app.
⑥. After completing all inputs, click the Create Link ID button to issue a Link ID.

[[Quote:Information:Small]] Link ID related confirmation
_ Link ID must be issued for each mobile app platform (Android, iOS).
_ One app can issue multiple Link IDs , but only one Link ID can be registered in a definer.
_ The issued Link ID can be shared with other Google Ads accounts.
_ If there are multiple agencies (or partners), we recommend that the advertiser directly issues a Link ID and shares it with each agency. Related Guide _ One app can issue multiple Link IDs , but only one Link ID can be registered in a definer.
_ The issued Link ID can be shared with other Google Ads accounts.
_ If there are multiple agencies (or partners), the advertiser We recommend issuing a Link ID directly and sharing it with each agency. Related Guides

Activate Google Ads

Enter and activate the issued LInk ID in the Google Ads settings in the Definery Console.

①. Select Google Ads in Attribution > Ad Partner Settings .
②. Register the Link ID for each issued OS. After completing the input, click the Enable button to complete registration.
④. If you need to modify the Link ID, modify the required value in the input window and click the Update button. ④. If you need to modify the Link ID, modify the required value in the input window and click the Update button.
[[Quote:Guide:Small]] Google Ads is not dependent on Ad Campaigns.
_ Google Ads setup is completed by entering the Link ID in the Ad Partner Settings menu > Google Ads in Definery.
_ It is not included in the Ad Campaign and does not issue tracking links for Google Ads.

Postback settings

Set up events to postback to Google Ads for performance tracking and event optimization.

①. Go to Ad Partner Settings menu > Google Ads Settings in the Definary Console.
②. Activate the event to postback to Google Ads.
_ Events to postback to Google Ads are linked to 'Predefined Events' in Definery.
_ After checking the event to be postbacked, complete the settings by toggling the sending status (State) On/Off.

_ By posting back event data from Definery, you can run UAC event optimization campaigns according to the App Event Type of Google Ads.
_ You can run an event-optimized UAC campaign optimized for your app by linking to the Pre-defined Event provided by Definery.

List of events provided by DFINERY and event types in Google Ads DFINERY

Dfinery event name	Google Ads App Event Type
abx:add_to_cart	Add_To_Cart
abx:list_view	View_Item_List
abx:product_view	View_Item
abx:purchase	In_App_Purchase
abx:purchase	eCommerce_Purchase *If the app category is Commerce
abx:search	View_Search_Results
Other events	Custom

Load transition action

Once the Link ID and postback settings in Google Ads are complete in Definer, you can check the conversions sent by Definer in Google Ads.

①. Click Tools > Measure > Transition to go to the Transition Action menu.

②. Click the button and select Apps > Third-party App Analysis .

③ . View conversion actions reported from third-party app analytics providers.

[[Quote:Guide:Small]] Check the creation of the transition
We send events that occur after all settings have been applied, so please wait at least 20 minutes to 3 hours before checking whether a conversion has been created.

④. Check the values you want to confirm as conversions in Google Ads and click the Import and Continue button .

[[Quote:Warning:Small]] Please check.
_ Among [event types], first_open indicates the number of app executions and is a conversion action that must be called .
_ The transition name is set to [App Name] ([OS]) [Event Type] by default.

⑤. Check each event in the Import and Continue Transition Actions section. You can check the event details by clicking the event name.

[[Quote:Guide:Small]] About including conversions
_ You can set whether the imported conversions include the conversion count .
_ When you add a specific conversion action to Include Conversions, it will be reported based on that conversion action in the Conversions column of your Google Ads reports. _ When you add a specific conversion action to Include Conversions, it will be reported based on that conversion action in the Conversions column of your Google Ads reports.
_ Conversion actions not set to Include Conversions can also be checked in the All Conversions column in the campaign report.
_ The conversion column can be checked by action name/category, etc. in Classification Criteria > Conversion. _ The conversion column can be checked by action name/category, etc. in Classification Criteria > Conversion .

[[Quote:Warning:Small]] Please check.
If both Android installs (from Google Play) and Definery's first_open (third-party app analytics) are included in the conversion count, the launch count may be double-counted. Therefore, we recommend that you set this option only for one of the conversion actions.

Setting up an app campaign

Set contribution period

_ You can adjust the Lookback Window of your App Campaign (UAC) in Definery.
_ It will be applied when you change the attribution period of the Google UAC unit in the Attributions > Open Attribution Modeling menu .
(The contribution period can be set from a minimum of 1 hour to a maximum of 30 days)
_ The default contribution period (Lookback Window) for UAC is set to 30 days .

[[Quote:Warning:Small]] Changing the Lookback Window for Definitive Open Attribution Modeling does not affect conversion reporting in Google Ads.

Check the report

_ Once you've completed all the settings and are running your campaign, you can check the advertising performance of your Google Ads in Definery.
_ The data that can be checked in Definery Analytics > Group by is as follows.

Dfinery Group by	Value	Definition	UAC	Search	DA	Video
tracking link name	campaign_id	Campaign identification id	o
ad partner	partner id	Partner ID for Google Ads	o
campaign (m)	campaign_name	Campaign name	o
publisher	network_type	Network Type	o
sub_publisher	network_subtype	Network Sub Type	o
ad group (m)	ad_group_id	ad group id	x	o
ad (m)	ad_type	Ad Type	x	o
keyword (m)	keyword	keyword	x	o	x
placement		placement associated with an event	x		o	x
utm_source	location	location ID codes (Please check the guide for related information.)	o
utm_medium	campaign_type	Campaign Type	o	o
utm_campaign	campaign_id	Campaign id	x * Replaced with UAC value	o
creative (m)	creative_id	Creative id	x	o

FAQs

Principles of measuring app campaign performance

Performance measurement for typical advertising partners is done by applying tracking links at the time of ad landing.

Google Ads App Campaigns measure performance via a Server to Server method using Link ID instead of tracking links. In other words, Definery calculates and reports the contribution of Google Ads based on the response information provided by Google Ads and the attribution modeling set by the client. Therefore, the 'click' number cannot be confirmed in Google Ads App Campaigns.

The process of measuring advertising performance and optimizing events for Google Ads through Definer is as follows:

• After receiving a Link ID to connect Definery and Google Ads, register it in the Definery Console.
• When you register, Definery will send measured events (First open, In-app event) to Google Ads in real time.
• Google Ads responds to Definery for events that it determines are its own performance in the First open event sent by Definery.
• Definary is for the first open event Recalculate the response from Google Ads to determine performance based on your definition criteria.
• If the advertising performance of a Google Ads channel is determined based on the defining criteria, the data is reported in the console.
• Please refer to this guide for information on Definery's attribution methodology and lookback window.

Check if the settings are normal

Before running a Google Ads app campaign ad, please check the following:

_Whether Google Ads has completed issuing Link ID for the company-App-OS
_ Check whether the Package Name and App Store ID of the app are registered normally in the Attributions > Ad Landing Settings menu.
_ (iOS only) Whether IDFA setting is complete when linking with Definery

Check the status of 'No recent conversions'

You can check the conversion values passed to Google Ads in the conversion report or conversion status in the conversion menu.
The status of the transition can be identified by the status below.

• No recent conversions
  The conversion value has been verified, but there has been no conversion recorded as an ad within 7 days from the viewing date.
  If you haven't run a campaign yet, or it's been more than 7 days since your campaign ended, it's normal for it to show as No Recent Conversions.
  
  
  
• Recording conversion
  If it is recorded as an advertisement within 7 days from the viewing date, it will be displayed as a conversion record.
• Not confirmed
  The value for that conversion value has never been passed to AdWords.
  This is not a confirmed status for conversions that occur through third-party app analytics (including Definer). Please ignore it.
  

Difference in number of executions/conversions

There may be differences in execution and conversion numbers between Definery and Google Ads app campaigns.
There is a difference between the 'New Install' value in Definery and the 'Conversion' value in AdWords due to the following reasons.

Whether to execute other campaigns

From the time of Link ID reflection, Definer sends all app execution data to Google Ads via server communication. Google Ads judges whether this data is inflow through Google Ads campaigns and responds to Definer. Definer judges New Install (new execution) based on Definer criteria and reports it among the responses.

If you are running other campaigns simultaneously through Definer, the performance contribution will be determined again by comparing the inflow point of other campaigns for new executions determined as conversions by Google Ads. Therefore, there is a possibility that executions counted based on Google Ads will be counted as performance of other campaigns.

Data definition differences

_ Conversions provided by Google Ads include reinstalls (installs from users who have previously installed and run your app).
_ Definer provides the reinstallation figures separately as Re-Install items.

App execution count criteria

Google Ads records conversions based on the time of the click, while Definer records new launches based on the time the app is launched. If the click and launch dates are different, the numbers will vary from day to day because each platform has a different date for counting conversions and new launches.

• Click time : January 1st, 12:00
• App installation and launch time : January 2nd at 12:00
• Conversion based on Google Ads : January 1
• DFINERY standard conversion : January 2nd

For more information, please refer to Discrepancies in App Install Attribution provided by Google Ads.

Website traffic: Measurement of app installations

_ Google Ads officially supports only ‘App Campaigns’ through measurement partners like Definery.
_ Integrated app install measurement for website traffic uses Google Ads’ parallel tracking approach .

[[Quote:Guide:Small]] Please contact us separately.
We're seeing GDN review holdups due to incorrect use of the Definary tracking link.
If you register an inquiry, we will guide you on how to track app installation results in the 'Website Traffic' campaign. (This only applies to customers using the Growth Plan .)