Growth Scenario Campaign Sample - Commerce, Game, Finance Category

outline

This document provides examples of pop-up message creation for each category.
We will guide you through how to effectively configure pop-up messages by category and situation.

#1

Commerce - Induce purchases for users who have not purchased a product in the past 30 days
- Campaign type: Utilizing Pop-up Message (Full Screen, Modal type)
- Audience: Target users who have no purchase history in the last 30 days
- Pop-up message exposure time: When login is completed
- Pop-up Message Click Action: Landing on special price product page
- Required events: abx:purchase (audience), abx:login (notice screen)
- Required deep link: (scheme) app scheme / (path) promotion path



> Utilize the Pop-up Message campaign to encourage users with no purchase history to make purchases by landing them on a special price product page.

#2

Commerce - Induce purchases for users who have not purchased within 3 days after adding a product to the shopping cart
- Campaign type: Utilizing Pop-up Message (Full Screen, Modal type)
- Audience: Users who added a product to their shopping cart but have no purchase history within 3 days
- Pop-up message exposure: When logging in or entering the special price product page
- Required events: abx:purchase, abx:add_to_cart (audience), custom:promotion_page, abx:login (notice screen)
- Required deep link: (scheme) app scheme / (path) cart path

> Utilizes a pop-up message to encourage app users to make purchases by moving them to the shopping cart.

#3

Commerce - Discount coupons provided to all users
- Campaign Type: Pop-up Message (Modal)
- Audience: All users
- Pop-up message exposure time: Upon completion of login or app opening
- Pop-up Message click action: Coupon page landing
- Required events: custom:login_complete, abx:startsession
- Required deep link: (scheme) app scheme / (path) coupon path

> Use coupon discount pop-up message campaigns for all app users to encourage purchases.

#4

commerce - For users in the last 30 years who have not accessed the app
- Campaign Type: Push Message
- Audience: Users who have not accessed the app in the past 30 days
- Push Message click action: App open
> Encourage repeat visits by selecting App Push, KakaoTalk, SMS, channels, or alternative delivery for users who have not had a connection history in the past 30 days.

#5

Game - For users who have not logged in for 7 days after completing the tutorial
- Campaign Type: Push Message
- Audience: Among users who completed the tutorial, there is no log-in history for 7 days.
- Push Message click action: open app
- Required event: abx:tutorial_complete
> After completing the tutorial, we encourage repeat visits through a Push Message campaign targeting users who have not logged in for 7 days.

#6

Game - Inducing purchases for users who have achieved level 10
- Campaign Type: Pop-up Message (Sticky Banner)
- Audience: All users
- Pop-up Message exposure time: Level 10 achieved
- Pop-up Message click action: specific product page in the store
- Required event: Custom:level_10
- Required deep link: (scheme) app scheme / (path) shop_level_package

> Communicate with users through guidance messages to users who have achieved a certain level.

#7

Game - New items and update news
- Campaign type: Pop-up Message (Full Screen, Modal)
- Audience: All users
- Pop-up message exposure time: Upon completion of attendance reward receipt
- Pop-up Message click action: Update notification page landing (web)
- Required event: custom:check_attendance

#8

Finance - For users who have not completed limit inquiry within 3 days after new installation
- Campaign Type: Push Message
- Audience: Among newly installed users, users who have not completed limit inquiry within 3 days
- Push Message click action: App open
- Required event: custom:limit_loan
> After a new installation, within 3 days, users with no limit inquiry history can check their limit through a Push Message campaign.
Guide.