Growth Scenario (Marketing Automation)
outline
We explain each step to create a growth scenario. notionvc: a3c93833-eab0-4109-9e8f-7c65000e9ab0
Create an audience
To start a growth scenario, you need to create an audience to which the scenario will apply. Audience creation is done in the Audience Studio menu.
Create a growth scenario
a. Go to
the Growth Action > Growth Scenario
menu.
b. Click the [+Create Growth Scenario] button in the upper right.
Scenario settings
Scenario setup consists of a total of 4 steps.
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What: Choose a name that defines the purpose of your growth scenario.
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Who: Set the audience (device/user) and conditions to which the scenario will be applied. Who.png" src="/hc/article_attachments/24094631363225"/> notionvc: f4b502a4-d1c6-4d15-a12b-8374380701a1
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Why: Set the KPI event you want to achieve through the scenario.
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When: Set the period during which the scenario will take place.
notionvc: 8f69e59d-72e3-41e0-b3cb-adb89525301d [[citation:warning:small]]
Precautions when using scenarios created with user-based audiences
- When using the scenario node 'pop-up message', there is a SDK version limitation based on the user.
Available versions:
View
AOS
2.4.0.7 guide > ,
View
iOS
2.4.0.6 guide > notionvc: ee673e37-fd8f-4a21-94d1-4f8f332bf83c
Node settings
When you click on the created scenario, you can see the following scenario design work screen. Create your own scenario by adding various nodes between Entry and Exit. Nodes can be created by clicking the [+] button.
| division | node name | function |
| Message | Push | Send app/web push messages |
| Pop-up Message | Send a pop-up message. | |
| Workflow | Delay | Specifies the delay time until the next node is executed. |
| Web Hook | Send your audience to a specified location. | |
| Add Event | Generates events between nodes. | |
| Split | Event Trigger | Branch your audience based on whether or not a specific event takes place. |
| Condition | Segment your audience based on whether they meet certain criteria. | |
| A/B Testing |
Create a branch for A/B testing. |
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In the case of the 'Add Event' node, whether or not it is used depends on the scenario audience type.
-
Based on device audience: Add Event available
- Based on user audience: Add Event cannot be used
※ An Add User Property node dedicated to user audiences will be added in the future. notionvc: bd4ba7fe-e612-4246-b249-99d255c9a8d2
Scenario activation
a. Click the ‘Draft’ button on the right side of the canvas.
b. Change the version's status to active.
- Active: Applies the scenario to all audiences that meet the entry conditions.
- Experiment: Apply a scenario randomly among the audience. You can select between 1% and 99% percentage.
c. If you change the 'Scenario Status' at the top right of the screen to 'Active', the scenario will be activated.
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In the scenario, only one version is active.
- Only one version can be set to Acive or Experiment.
- Only one version can be set to Deactivated.
- The status of other versions that are already active must be changed to Deactivated or Disabled.
[[Quote:Guide:Small]] If you change the ‘Scenario Status’ in the upper right corner of the screen to “Pause”, the scenario will be stopped.