Growth scenario creation example
outline
Through examples of growth scenario creation in the commerce, gaming, and financial industries, we guide you through composing efficient scenarios that fit your category. notionvc: 2488b727-c4c9-45e6-bf21-46d56718fd69 notionvc: 2488b727-c4c9-45e6-bf21-46d56718fd69
Pop-up message scenario
You can use pop-up messages to run the following scenario campaigns. notionvc: 98a03f8c-57b4-47bc-971e-bfcc0a508be8 notionvc: 98a03f8c-57b4-47bc-971e-bfcc0a508be8
1.Users who have not purchased a product in the last 30 days (purchase inducement)
You can encourage users who have no purchase history during a certain period (e.g. 30 days) to make a purchase on the special product page through a pop-up message campaign. notionvc: cb8111f0-0b62-4dd4-a9c3-72bd81fb7059 notionvc: cb8111f0-0b62-4dd4-a9c3-72bd81fb7059
| division | Detailed settings |
| Campaign type | pop-up message |
| audience | Users with no purchase history in the last 30 days |
| click action | Deep link landing to special product page within the app |
| Exposure point (event) | Login completed (abx:login) |
| deep link | - scheme: app address - path: promotion page path value within the app |
2. Users who have not purchased the product in their shopping cart for 3 days (purchase inducement)
You can encourage users to purchase from the shopping cart page with a pop-up message campaign to users who have placed products in their shopping cart but have not made a purchase within a certain period of time. notionvc: 87888cb2-2275-4a99-bf91-7b5411c3cbfd notionvc: 87888cb2-2275-4a99-bf91-7b5411c3cbfd
| division | Detailed settings |
| Campaign type | pop-up message |
| Audience creation | Users who add a product to their shopping cart and have no purchase history within 3 days |
| Exposure point (event) | Enter special product page (custom:promotion_page) Login completed (abx:login) |
| deep link | - scheme: app address - path: shopping cart page path value |
3. Discount coupons provided to all users
You can encourage all app users to purchase products with a discount coupon pop-up message campaign. notionvc: 9385ca35-6612-415b-93fb-64656edd2bf1 notionvc: 9385ca35-6612-415b-93fb-64656edd2bf1
| division | Detailed settings |
| Campaign type | pop-up message |
| audience | all users |
| click action | Landing on coupon page |
| Exposure point (event) | Login completed (abx:login) App opened (abx:startsession) |
| deep link | - scheme: app address - path: coupon page path value |
4. Users who have achieved level 10 (purchase inducement)
You can increase loyalty by rewarding users who reach a certain level with a pop-up message campaign. notionvc: 79034408-c91d-462b-b0b1-6235093bac2d notionvc: 79034408-c91d-462b-b0b1-6235093bac2d
| division | Detailed settings |
| Campaign type | pop-up message |
| audience | all users |
| Exposure point (event) | Reach level 10 (custom:level_10) |
| click action | Specific product pages within the store |
| deep link | - scheme: app address - path: level 10 achievement product page path value |
5. New items and update news
You can deliver news of new item releases and updates to all app users. notionvc: dd618386-2cd9-44c2-b4de-cf619f845f53 notionvc: dd618386-2cd9-44c2-b4de-cf619f845f53
| division | Detailed settings |
| Campaign type | pop-up message |
| audience | all users |
| Exposure point (event) | Attendance reward received (custom:check_attendance) |
| click action | Update notice page (web) |
Push message scenario
You can use push messages to run the following scenario campaigns. notionvc: 8b53ab91-cb40-402d-b7b5-732f42803d9a notionvc: 8b53ab91-cb40-402d-b7b5-732f42803d9a
1.Users who have not accessed the app in the past 30 days (encourage access)
You can encourage users who have not logged in in the past 30 days to return with an app push or push message campaign. notionvc: 2d346052-64f1-45b2-a3c2-0df11fe64a35 notionvc: 2d346052-64f1-45b2-a3c2-0df11fe64a35
| division | Detailed settings |
| Campaign type | push message |
| audience | Users who have not logged in for the past 30 days |
| click action | open app |
2. Users who have not logged in for 7 days after completing the tutorial (encouraged to log in)
You can encourage users who have not logged in for 7 days after completing the tutorial to return with a push message campaign. notionvc: 939e8da4-4c90-4c89-8778-6fec5e03eb40 notionvc: 939e8da4-4c90-4c89-8778-6fec5e03eb40
| division | Detailed settings |
| Campaign type | push message |
| audience | Users who have not logged in for 7 days after completing the tutorial |
| click action | open app |
3. Users who did not check the limit for 3 days after new installation (encouraging service use)
After installing a new app, you can encourage users who have not viewed their limits for 3 days to inquire through a push message campaign. notionvc: 26b2b157-cbaa-403d-8e4e-0fc6171c9408 notionvc: 26b2b157-cbaa-403d-8e4e-0fc6171c9408
| division | Detailed settings |
| Campaign type | push message |
| audience | Users who did not check the limit within 3 days after new installation |
| click action | open app |