Setting up competing apps
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Learn about registering competing apps
This is a powerful feature that allows you to select a competitor app (based on IGA Works DMP) to analyze compared to your own app and gain insights from various perspectives, such as user trends, usage, cross-use status, and churn/new influx status.
(※ Recommended competing apps are recommended within the category of the registered app.)
(1) DMP Insights
* Compared to competing apps, it is possible to analyze user trends (by gender, age, region, etc.), usage, and churn/new arrivals.
(2) Quick retention report
* You can compare and analyze retention reports of competing apps.
How to use competitive apps
[[Quote:Information:Small]] How to use
* Platform: Android
* Market information: Required input
[[Quote:Guide:Small]]
If you do not have the above information, add it directly in App Info.
Up to 5 competing apps can be registered.
Utilization of competing apps (1): DMP Insights
When setting up a competing app, you can analyze your usage and competitors, key indicators (cross-use status, new inflow/churn status) through DMP Insights in Audience Studio.
(
Go to Audience Studio: Usage Guide
)
Utilization of competing apps (2): Quick Retention Report
You can compare and analyze retention charts of competing apps in the ‘Quick Retention’ report provided by DFINERY. ( Go to Quick Retention Report Guide )
* Retention Criteria: Can only be checked for Week or Month .
* Filters other than Date Range cannot be applied .
* Constraints
Retention Curve | Retention Trend | Serial Chart | Pie Chart | |
My App | %, 123 | |||
competing apps | % | Impossible to express | ||
Group By: Datetype required? | X | O | X |
Register a competing app
(1) When creating an app, set large/small categories.
(2) Competitive apps are automatically recommended based on the categories of package + large/small category.
As for the recommended competitive apps, users can register the competitive apps they wish to compare by directly selecting them.
(Setting & SDK > Application > Detailed Apps > Competition Apps)
Competitive apps excluded
The following seven specific apps with approximately 40 million active devices are excluded from selection as competing apps.