☆ Information vs. Advertising

Push messages are used for various purposes and are divided into two types: ‘ informational ’ and ‘ advertising ’.
However, when writing and sending an actual message, it is not easy to clearly distinguish between the purpose and guide.

In this article, we will learn about the differences between informational messages and advertising messages .
Understand the guidelines and limitations of writing promotional messages to ensure you deliver the right message to your customers.

Informational message vs. advertising message

What is an informational message?

- This is a message that falls under the ' Exception to commercial advertising information ' according to the Information and Communications Network Act Guidelines. Even if the recipient refuses to receive advertising messages, information that must be delivered to the recipient due to a contract or transaction relationship between the sender and the recipient falls under the exception to commercial advertising information.

[[Quote:Guide:Normal]] Informational messages can be sent at any time, regardless of whether you consent to receiving marketing messages (i.e., consent to receiving messages at night).
* However, transmission may be limited depending on the transmission time available for each channel.

What is an advertising message?

- This is a message containing advertising information for commercial purposes, except in cases where the sender's purpose is to simply convey information to the customer (recipient).
- When sending an advertising message , (Ad) is automatically displayed, and the location varies depending on the channel (app, web, KakaoTalk) .
- Advertising messages are restricted from being sent at night .
(Available for transmission between 08:00 and 21:00 in Korea; legal restrictions on advertising messages vary depending on the recipient's country)

[[Quote:Warning:Small]] Criteria for judging advertising messages
① Special price/discount product information
② Promotions or events for promoting products and services
③ Even if the information is indicated as ‘main’, if the contents of {①, ②} above are mixed
① Special price/discount product information
② Promotions or events for promoting products and services
③ Even if the information is indicated as ‘main’, if the contents of {①, ②} above are mixed

[[Quote:Guide:Normal]] Precautions when selecting 'Advertisement' for push messages
- In order to send advertising messages, the recipient must consent to ‘Advertising Notification’ and ‘Night Advertising Notification’.
- We provide properties for consent to 'advertisement notifications' and 'nighttime advertisement notifications'. Please make sure to check the document below and link the properties before sending. (If not linked, it will be sent to all selected audience groups regardless of whether they have consented to receive it.)

→ Advertisement & Nighttime Advertisement Notification [ Go to the linking guide document ]

📢 Required notation items when sending advertising messages

When sending advertising apps or web messages, the following format must be observed.

• The part where the advertising message (information) begins
  : (Advertisement), sender name, contact information
  
  
• The part where the advertising message (information) ends
  : Easy way to unsubscribe or withdraw consent

① (Advertising) text notation

When sending an advertising message, in the case of an app (Android, iOS) push , (advertisement) must be indicated before the title (body).
When indicating (advertisement), the sender must not use irregular markings such as [advertisement], “advertisement”, or (ad) for the purpose of interfering with or avoiding filtering by telecommunications carriers, recipients, etc.

[[Quote:Guide:Normal]] When selecting the ' Advertisement ' type for Definary's push messages, you can choose whether to display the (advertisement) in the title or before the body.

② Name and contact information of the sender

The company name or service name must be indicated so that the sender of the advertisement can be easily identified.
In the case of app push messages, it is common to replace the sender with the company's logo .

③ How to refuse reception or withdraw consent

Instructions for opting out or withdrawing consent are required at the end of the advertisement content.
You will be guided through the path to the unsubscribe setting location on the landing page that is usually taken after clicking on the message.

④ Confirm receipt consent

After consent to receive advertising, recipients must be regularly informed of whether or not they have consented to receive advertising. [ Article 62-3 of the Information and Communications Network Act ]
Guidance is required within 2 years of initial consent, and if the recipient who has received the consent to receive does not express a separate opinion, consent will be maintained and advertising messages can be sent.

Consent to receiving advertisements can be sent using the member information you have, and includes the following.

1) Name of sender
2) Date of consent and fact of consent
3) How to withdraw consent to receive

🌙 Precautions when sending nighttime advertising messages

According to Korea's Information and Communications Act, when sending an advertising message between 9 PM and 8 AM the next day, separate consent to receive it must be obtained from the recipient.
The ban on sending advertisements at night is determined based on the time the message reaches the recipient.

Additionally, even if you have consented to receiving advertising messages, transmission is not possible unless you have separately consented to receive them at night.

[[Quote:Warning:Normal]] Since the sending time may be past 9 PM depending on server circumstances, we recommend creating and sending the campaign by 8:30 PM.

🧭 Information on available delivery times for each channel

Depending on the type of transmission (information, advertising) for each channel, the available transmission times may vary, and nighttime transmission may be restricted depending on consent to receive.
Please refer to the table and cases below when setting up push campaigns.

• Available delivery times by channel (type)
  
  

Channel classification	informative	Advertising	note
APP/WEB	24 hours	24 hours	Consent to receive ‘advertising’ marketing is required (when sending at night, ‘ consent to receive nighttime reception ’ is separately required)
Kakao (Notification Talk)	24 hours	Unable to ship
Kakao (Friend Talk)	08:00 ~ 20:00	08:00 ~ 20:00	Requires consent to receive ‘advertising’ marketing ( but cannot be sent outside of available hours )
sms	24 hours	08:00 ~ 20:00	Requires consent to receive ‘advertising’ marketing (but cannot be sent outside of available hours)

• Restrictions on sending advertising messages
  ① APP/WEB
  - Restrictions on sending at night depending on ‘consent to receiving at night’
  
  
  
  ② Kakao
  - Sending of advertising messages is restricted depending on Notification Talk & Friend Talk
  
  
  
  ③ SMS
  - Restrictions on sending messages outside of delivery hours
  
  
  

📍 Compliance with legal responsibilities

If you violate the representative regulations below when sending push messages, you may be subject to criminal punishment and fines, so please be sure to check.

- If notification is not made within 14 days after confirmation of consent to receive [ Article 62-3 of the Information and Communications Network Act ]

- If consent to reception is not confirmed every two years after confirmation of reception consent [ Article 62-3 of the Information and Communications Network Act ]

- When sending advertising messages without consent [ Article 50 of the Information and Communications Network Act ]

- When sending during the prohibited sending time (21:00 ~ 08:00) without separate consent to receive push at night [ Article 50 of the Information and Communications Network Act ]

- When transmitting information for commercial purposes, the following measures are taken [ Article 50, Paragraph 5 of the Information and Communications Network Act ]

① Measures to avoid or hinder the recipient of advertising information from refusing to receive or withdrawing consent to receive advertising information Actions that interfere

② A measure to automatically create the recipient's contact information, such as a phone number or e-mail address, by combining numbers , symbols or letters. A process of automatically generating the recipient's contact information, such as a phone number or e-mail address, by combining symbols or characters.

③ Measures to automatically register phone numbers or e-mail addresses for the purpose of sending advertising information for commercial purposes

④ Various measures to hide the identity of the sender of advertising information or the source of advertising transmission

⑤ Various measures to deceive recipients into responding for the purpose of sending advertising information for commercial purposes .

Unlike informational messages, advertising messages are subject to many restrictions under the Information and Communication Network Act, and failure to comply with the regulations may result in criminal punishment and fines. Our solution does not assume any legal responsibility that may arise when sending messages, and we strongly recommend that you check legal issues, reliability, and consent to receive messages before sending advertising messages.

thank you