☆ Push Message Quick Guide

outline

Push through Growth Action sends messages to specific audiences depending on the purpose.
Sending the right push message at the right time can increase brand trust and effectively encourage user action. Establish a push message strategy to achieve your desired goal. You can increase brand trust and effectively induce user action. You can increase brand trust and effectively induce user action.
Develop a push messaging strategy to achieve your desired goals.

Establish a push messaging strategy

A push messaging strategy must be designed taking into account a variety of factors.
Set the right goals and targets and achieve the desired results through the following strategies.

1. Purpose setting
: 푸시 메시지를 발송하는 목적을 명확히 설정해야
(ex. (ex.

2. Know your target audience
: 푸시 메시지를 받게 될 대상 오디언스를 파악하여, 그룹을 구성하고 각 그룹에 맞는 메시지를 제공해야
(ex. (ex.

3. shipping time
: 푸시 메시지를 발송할 적절한 시간을 파악하여 메시지를 보내야 하며, 유저가 특정 화면(페이지에 머무르는 시간, 구매 시간 등을 통해 파악 가능
Additionally, nightly push message timeout It is important to avoid shipping between 21:00 and 08:00.

4. Message content
: 푸시 메시지의 내용은 유저가 원하는 정보를 바로 파악할 수 있도록 간결하고 명확해야
Additionally, in the case of advertising messages, it is recommended that you understand the writing guide and restrictions before sending them.

5. A/B testing
: 메시지의 성를 파악하기 위해 A/B 테스트를 실시해야 이를 통해 어떤 메시지가 더욱 효적 인지를 파악하고, 성를 높일 수 있는 방안을 모색할 수 있습니다. 푸시 메시지 전략은 유저들의 반응에 따라 지속적으로 개선해야 유저들로부터 받은 피드백에 적극적으로 대응하며, 이를 토대로 전략을 보완하고 성를 개선할 수 있습니다.

What are hyper-personalized push messages?

Hyper-personalized push messages refer to push messages that are customized to customers, taking into account individual characteristics, behavior patterns, interests, etc.
In other words, by identifying an individual's unique characteristics and providing messages based on these, we can provide more valuable information to customers.

1. Data collection: Collect data from target users to identify characteristics and behavior patterns
2. Data analysis: Analyze collected data to identify user preferences and interests → Design customized messages
3. Message personalization: Sending a message recommending products of user interest or sending a message through the user’s preferred channel

Basic conditions for using growth action push messages

DFINERY supports a total of 3 types of push messages (App, Web, Kakao).
All push messages except web push messages must be linked to the growth action function .
For web push messages, you must use the web analysis function .

[[Quote: Guide: Normal]] To link the growth action function, you must use the DFINERY paid plan. [Inquiries about use]

[[Quote: Guide: Normal]] You must use the web analysis function for web push messages. [Inquiries about use]

Select message type (common)

Push messages are divided into 'informative' and 'advertising' depending on the content of the message sent to customers.
When selecting the 'Advertising' message type, you can select the location of the ' (Advertisement) ' notation, and you can check the location of the ' (Advertisement) ' text through the preview screen for each channel.

[[Quote:Information:General]] The notation ‘ (Advertisement) ’ is required at the beginning of advertising information.

💬 Informational vs. advertising message

• What is an informational message?
  - Messages that fall under the ‘ exception of commercial advertising information ’ in the Information and Communications Network Act guidebook
  1) Information whose purpose is to facilitate, complete, or confirm a transaction previously concluded with the recipient
  2) One-time information sent upon customer request (quotation, etc.)
  
  
• What is an advertising message?
  - Message sent by the sender for the purpose of obtaining economic gain
  1) Information about the sender
  2) Information about goods or services to be provided by the sender
  
  - Display of advertisements / display of sender's contact information / display of obligations such as indication of measures and methods to easily express intention to unsubscribe
  - Advertising messages are restricted from being sent at night.
  (Advertising transmission time limit: 21:00 PM ~ 08:00 AM the next day )
  

[[Quote:Warning:Medium]] In the case of advertising messages, please be sure to follow the guidelines. [Learn more]

Creating a specific audience (common)

Push messages send messages to users who are not in the app or website .
Therefore, it is important to send push messages to specific users who are highly relevant to the message you are sending.

At this time, in order to send a message to a specific user, a specific audience is created in Audience Studio .

• Learn about Audience Studio
• Take a look at an example of creating an audience studio
  

Creating a push message (common)

Push messaging is a function that sends a one-time message to a specific audience .
Create a specific audience to which you send messages
If you have completed the additional settings required for each push channel (App, Web, KaKao, SMS), you can now create a one-time message.

🚩 Please follow the steps below to create a message.

1.Go to the Growth Action > Push Message menu.
2. Click the ‘ + Create Push Message ’ button at the top right.
3. After entering the wizard, enter the appropriate information for each step.3.

a. Targets and Channels: Set the destination for sending the message, sending type (informational & advertising), channel, alternative message, etc.

[[Quote:Information:General]] Precautions when using advertising messages
- To send <advertising> messages ‘Receipt consent property ’ integration is required.
(If not linked, it will be sent to all selected audience groups regardless of their consent to receive it.)

- Please check the linkage guide for each channel.
Android, iOS, Web Android integration document > IOS linkage document > Web linked document >
Open API updates Open API Documentation >

b. Message Settings : Compose a message appropriate for the channel (type).

- Universal: This value will be applied equally to all selected channels. (APP/WEB channel only)
- Language settings: Set the message to be sent by language.
- Redefine: When you want to configure a message differently from the message set in the integration settings - Redefine: When you want to configure a message differently from the message set in the integration settings Reorganize the message for each channel through redefinition.

c. Action settings: Determine the action when touching or clicking the message.

d. Schedule and additional settings: You can send a test message by specifying the sending time and notification method.

[[Quote:Warning:Medium]] When setting up a push message sending schedule, you can select the date and time from at least 1 hour from the current time.

[[Quote:Warning:Medium]] Advertising messages are affected by nighttime advertising restrictions, so we recommend creating and sending campaigns by 8:30 p.m.
Depending on server circumstances such as FCM, messages cannot be sent after 9 PM.

4. Once you have created a message , you can check it through Growth Action > Push Message list .

Start by copying a push message (common)

When you click Growth action > Push message > ⚙️Settings > [Copy to start] button in the push message campaign list,
You can start a new campaign by copying a previously created campaign.

[[Quote: Information: Normal]] KakaoTalk and SMS channel precautions
카카오톡 및 SMS 채널의 경우 아래의 상황에서 [복사해서 시작하기]가 불가
- Kakao Profile: Dormant, block, and disconnect registered Kakao profiles
- SMS: Delete registered sender number
단, 앱에 등록한 다른 카카오 프로필 및 번호가 존재하는 경우 [복사해서 시작하기] 기능은 사용 가능

message status

The created push message has a total of 6 status values.

- Waiting to be sent : Settings for the created push message have not yet been completed.
- Ready to send : The push message settings have been completed and are being prepared to be sent according to the schedule.
- Sending : Sending is in progress according to schedule.
- Delivery completed : Delivery has been completed.
- Cancellation of sending : The sending of a push message whose settings have been completed has been cancelled.
- Delivery failed : Delivery has failed.

Push message report

You can check the delivery report in the Dashboard tab for each push message.
The Dashboard tab can be viewed by clicking on the message in the message list after creating the message.

Shipping report	KPI event report
Audience: Number of audiences designated for sending	-
Send: Number of push messages successfully sent based on device	KPI events are analyzed based on Send completion.
Open: Number of app launches through push messages sent based on device	-
Send(User): Number of push messages successfully sent based on user (User ID)	-
Open(User): Number of apps launched through push messages based on user (User ID)	-

[[Quote:Warning:Small]] There may be a difference between Audience and Send numbers.
- If the device is turned off or not connected to the network, it cannot receive pushes.
- If the user has opted out of receiving pushes, pushes cannot be received.
- Web push messages cannot be received in secret mode, private browsing mode, or guest browser mode. - Web push messages cannot be received in secret mode, private browsing mode, or guest browser mode.
- Web push messages cannot be received if the user rejects notifications in the operating system (Windows, MacOS, etc.) or device settings, even if notification permissions are allowed in the browser.