Using Audience Studio
outline
We will guide you through how to utilize segments created through Audience Studio. We recommend that you use the created audience according to your purpose and situation.
1.Audience download: Use for retargeting/detargeting
DFINERY can extract ADID/IDFA of actual users, and can be used as a re/detargeting parameter by providing the downloaded CSV file to the media.
[[Quote: Guide: Small]] DFINERY minimum analysis standard is Advertising ID (ADID, IDFA).
Understanding ADID and IDFA, the minimum identification value in the mobile app environment
- Customer data > audience studio > Create audience and click the download button
Retargeting/detargeting ads can only be used with AOS (ADID) and IOS (IDFA).
| adi | Plat from | Availability | note | |
| 0c4b3f71-d0fa-4add-973d-fad4a929e417 | AOS | Re/detargeting available | Actual users device ADID | |
| uuid: ADC57B9F-F997-4916-95D9-D61F40D78C2E | AOS | Re/detargeting cannot be used | Setting up ADID non-exposure on the device | |
| 021D929C-408D-4AD4-BA0B-A9A54D41B835 | iOS | Re/detargeting available | Actual users device IDFA | |
| idfv: 585601AC-7BC9-4977-8C52-E2785F9D3C44 | iOS | Re/detargeting cannot be used | ATT alert not allowed |
[[citation:risk:small]] idfv & uuid from csv extracted as audience after download cannot be used in retargeting/detargeting parameters!
What is IDFV value? This refers to the vendor identification value given when the user does not allow ATT Alert on devices running iOS 14.5 or higher.
For more information, please refer to
the iOS 14 update response guide
.
2. Cohort analysis: Analyzing reports using only created segment parameters
Created segments can be added to specific reports for cohort analysis.
For example,
if you have created an audience of users with a specific membership level,
you can analyze additional data such as event history that occurred only for that audience.
[[Citation:Guide:Small]] Cohort analysis helps avoid the trap of averaging. Cohort Analysis: Escaping the Trap of Averages
- Access method: Analytics > dashboard or data explorer > conditions > Audience
- Create the desired audience according to your purpose [Go to the creation method guide]
- Add the created audience to the report according to the purpose. (Select Analytics > conditions > Audience)
[[Quote:Guide:Small]] The DFINERY report exposes device-based results.
If you perform cohort analysis on user segment data, the report will be displayed based on the device connected to the user. For example, if one user ID has two devices, they will appear as two entries in the report.
3.
DMP insight: Check insights by combining segments with DMP data
Audience segments created through DFINERY can be combined with data from Mobile Index, IGAworks DMP solution.
[What is a mobile index?]
For example, by combining DMP data with segments that have made purchases in the last 30 days, you can analyze the personas (interests, age, region) of those users.
- How to access: Customer data > audience studio > click the DMP Insight button
[[Quote:Warning:small]] Be sure to check it out!
1. 1.
Setting the apps category and competing apps must be done first. (
Go to Competitive App Setting Guide )
2. The function is activated when at least 10,000 parameters are included based on the Android OS.
3. The combined DMP source data follows the definitions and criteria of the Mobile Index [Mobile Index FAQ Guide]
4. Targeting message (growth action): Utilize push/pop-up messages for created segments
Audiences created according to your desired purpose can be used as marketing pushes or pop-up messages using DFINERY Growth Action feature.
For example, if you create an audience targeting dormant users
(users who have not run the app for the past n days after installing the app)
, you can send a marketing push or pop-up message to that audience.
[[Quote: Guide: Small]] Growth Action is an add-on function and requires additional integration. [Linkage Guide]
- How to approach: Customer data > audience studio > click the growth action button
[[Quote:Guide:Small]]Be sure to refer to the guide for detailed information on using growth actions.
- Growth Action basic usage guide:
Go to guide
- Guide to using Growth Action Push:
Go to guide
- Instructions for using growth action pop-up messages:
Go to guide
5. Audience Sync: Passing the created audience to advertising partners
Audience Sync is a function that automatically delivers created audience segments to advertising partners (Facebook, Criteo, TradingWorks, etc.) connected to DFINERY.This allows you to easily run retargeting ads with each advertising partner.
Currently, Audience Sync supports Facebook, Criteo, and Tradingworks.
- How to approach: Audience creation → Audience simulation calculation → Click the Sync button
[[Quote: Instructions: Small]] To use the audience sync function, you must proceed with the processes below in order.
①Audience ad partner partner connection →
③Connecting the created audienceIf you have any questions about detailed settings
Please refer to the [Audience Sync Setting Guide] .