User Path User Guide

Learn about the User Path Report feature

User Path is a feature that allows you to analyze user journeys to discover the optimal path to specific events.
Through User Path, you can gain various insights such as the following.

• What are the key touchpoints during the user's journey?
• When does a user abandon their cart, transaction, or payment?
• What does the user do after installing the app or after opening the app?
• What does the user do before making a purchase?

Preparing to use the User Path feature

The actions required to check the User Path report are as follows.

[[Quote:Information:Small]] App Developer
* DFINERY Android SDK 2.1.3.0 version and above can be analyzed. [ Integrate with the latest Android ]
* DFINERY iOS SDK 2.0.0.0 version and above can be analyzed. [ Integrate with the latest iOS ]

[[Quote:Guide:Small]] Data analysis is possible from the point when the SDK version specified above has been updated or later.

Create User Path Report

1. Click the Create New Report button at the top right of the Analytics > Data Explorer menu.

2. When the DFINERY Report creation screen is displayed, select User Path under the Analytics section.

View User Path Report

Standard Event

* Select the event to be used as a reference.

* You can check the users journey by setting the steps before and after the selected event.

Item	Content	Note
Reference event	Select the event that will serve as the standard.
Step Setting	Set the number of steps before and after the reference event.
Set detailed analysis conditions		Applies only to the standard event.
(1) Analysis Conditions	Set conditions to exclude or include in the baseline event.
(2) Profile Conditions	Set profile conditions to exclude or include in the reference event. (※ Custom profiles are available with Add-on)
(3) In-App Attributions Conditions	It will be activated if the campaign-level conditions are set in the baseline event analysis conditions.

Exclusion event

* You can exclude specific events within the user pass chart for analysis.

* When an event is excluded, the value of that event is not summed as Other or Drop-Off, but is summed with the event converted after the excluded event .

Additional Settings

Item	Content	Note
Conversion calculation method	Unique - Even if a specific user enters the inflow path multiple times during that period, it is counted only once.
	Total - If a specific user enters the inflow path multiple times during that period, all instances are counted.
Event Detail Property	Analyze by segmenting into events/properties.	Maximum setting: 5
Datetime Conditions	Set period
Generic Conditions	The set condition applies to all events, including Standard Event.	Maximum setting: 5

※ Conversion Calculation Method

There are Unique and Total methods for calculating conversions between events.

• Unique : Even if a specific user enters the referral path multiple times during that period, it is counted only once .
  (In case of multiple entries, only the first session entered is counted .)
• Total: If a user enters the referral path multiple times during the period, all sessions are counted .

If a specific user enters twice with the entry journey of Session 1, Session 2 within the set period as specified above, the unique calculation method and the total calculation method are as follows.

* Unique calculation method

• Only count the first session entry .
  (Even if there are multiple entries, only the first session entry is counted.)
• Count the events before ( e0 ) and after ( e1 ) the baseline s(0) event as 0 Step .

* Calculation method for Total

• If you run a session more than once, it counts all session entries .
• Count the first entry that triggers session 1 .
  -> Count before ( e0 ) and after ( e1 ) based on the s(0) event.

• Second Entry is triggered in Session 2 and counted based on the reference event s(1) .
  -> Count the events before ( e2 ) and after ( e3 ), and s(2) , ( e4 ) based on the s(1) event.

• 3. Second Entry is counted based on Session 2 which triggered the reference event s(2) .
  -> Count is based on the s(2) event: before ( e2 ), s(1) , ( e3 ) and after ( e4 )

(4) Data Visualization

Item	Content
Number of step-by-step event notations	Set the maximum number of events displayed on the screen step by step. (This excludes Other Events and Drop-Off.)
Chart colors	Set the default color of the chart.
Connection line transparency	Set the transparency of the line connecting between events.
Drop-Off Color	Set the color for Drop-Off.
Top Path Highlights	The highest conversion rate in the chart is highlighted by default.
Top Path Highlight Color	Set the color of the Top Path separately.

Constraints

Item	Value
SDK version	- Android : Version 2.1.3.0 or higher - iOS : Version 2.0.0.0 or higher
Reference Event	Select one
Step Setting	Previous, Next: Up to 10 each can be set
Profile Conditions	Custom profiles are available when using Add-on
Number of events per step	Up to 10 settings can be configured
Event Detail Property	Up to 5 settings can be configured
Maximum rows displayable in the chart	Up to 100,000 lines

Is there anything in the guide that you don't understand?
Please feel free to contact the Definery Customer Success Team ( dfn.tw_csm@igaworks.com ) :)