Conversion Funnel, understanding and interpretation

Understanding Conversion Funnel

The Conversion Funnel report type provided by DFINERY designs and analyzes conversion rates between events.
(Select Analytics > Data Explorer > Conversion Funnel report type)

Conversion Funnel Settings

Event design

Conversion Funnel Select the event that requires analysis.

[[Quote: Guide: Small]] Meaning of Event in DFINERY
DFINERY Event is a concept that includes both App Open Event and In-App Event.
By setting the Event name in Group by and Conditions, you can freely configure app open and in-app event analysis indicators as needed.
You can additionally refer to the DFINERY event definition document.

[[Quote:Information:Small]] About the basic structure and concepts of using data explorers such as Group by, Analytics Conditions, and Audience.
Data Explorer - Please check additional documentation for understanding of the analysis structure and examples .

Conversion Funnel Analysis Definition

DFINERYs Conversion Funnel reflects both the order in which the selected event occurred and whether the preceding event occurred.
For example, if you configure the funnel in the order of New Install > Login > Product View > Purchase, it will be reflected in the analysis only if one user triggers all of the events.