Growth Action Report, understanding and interpretation
outline
Both push messages and pop-up messages are delivered through growth actions.
You can send messages to specific audiences.
Find out how the messages you sent performed and plan future marketing strategies!
Push Message Report
Push message campaigns sent to specific audiences through growth actions are
You can track the number of messages sent by push channel and check the open number of App/Web channels.
[[Quote: Guide: Small]] Event collection is not possible for channels (KakaoTalk, SMS) that are not linked to the SDK, so open figures cannot be confirmed.
Push Message Metric
Metric values in the push message report are based on aggregation criteria. The numbers may vary depending on the situation.
1.Aggregation based on device
After executing a push campaign, the number of targets that can be sent a message, the number of targets that receive a message, and the number of targets that open a message are counted on a device-by-device basis .
| Aggregation standard | Metric | Justice |
|---|---|---|
| Device | Total Targeted Audience |
- Counted based on device.
- This is the number of audiences to whom messages can be sent across all targets. ※ Certain audiences are excluded from the overall target due to user token or certificate verification issues. |
| Total Send |
- Number of audiences who received the message.
※ SMS is counted for up to 24 hours from the time the customer receives the message. |
|
| Total App/Web Push Open |
- This is the number of times the app was launched by directly touching and clicking the App/Web message.
|
|
| Unique Targeted Audience |
- The number of audiences excluding duplicate values based on device.
- This is the number of audiences to whom messages can be sent across all targets. ※ Certain audiences are excluded from the overall target due to user token or certificate verification issues. |
|
| Unique Send |
- The number of audiences who received messages based on device, excluding duplicate values.
※ SMS is counted for up to 24 hours from the time the customer receives the message. |
|
| Unique App/Web Push Open |
- This is the number of apps launched by directly touching and clicking the App/Web message, excluding duplicate values based on device.
※ Open figures can only be counted for App/Web channels. |
2. Aggregation based on user
The number of audiences who can send messages, the number of audiences who receive messages, and the number of audiences who open messages are counted based on user ID .
| Aggregation standard | Metric | Justice |
|---|---|---|
| User | Total Targeted Audience (User) |
- Counted based on user (User ID).
- This is the number of audiences to whom messages can be sent across all targets. ※ Certain audiences are excluded from the overall target due to user token or certificate verification issues. |
| Total Send (User) |
- The number of audiences who received messages aggregated based on user (User ID).
※ SMS is counted for up to 24 hours from the time the customer receives the message. |
|
| Total App/Web Push Open (User) |
- This is the number of times the app was launched by directly touching and clicking the App/Web message.
※ Open figures can only be counted for App/Web channels. |
|
| Unique Targeted Audience (User) |
- The number of audiences excluding duplicate values based on user (User ID).
- This is the number of audiences to whom messages can be sent across all targets. ※ Certain audiences are excluded from the overall target due to user token or certificate verification issues. |
|
| Unique Send (User) |
- The number of audiences who received messages, excluding duplicate values, based on user (User ID).
※ SMS is counted for up to 24 hours from the time the customer receives the message. |
|
| Unique App/Web Push Open (User) |
- This is the number of apps launched by directly touching and clicking on the App/Web message, excluding duplicate values based on the user (User ID).
※ Open figures can only be counted for App/Web channels. |
Pop-up Message Report
Pop-up messages sent through Growth Action are sent to all or specific audiences.
You can analyze message exposure and click figures.
[[Quote: Guide: Small]] When analyzing click figures, you can check the click figures for buttons / images / sticky banners.
Pop-up Message Metric
1. Aggregation based on device
After executing a pop-up campaign, the number of message impressions, clicks, and exposure-to-click ratio are counted on a device-by-device basis .
| Aggregation standard | Metric | Justice |
|---|---|---|
| Device | Impression | Total number of times the message was exposed. |
| Total Click | This is the total number of clicks on buttons, images, and sticky banners in pop-up messages. | |
| CTR% |
- The ratio of the number of clicks compared to the total number of impressions.
- CTR% = (Total Click / Impression)*100 - When CTR% is checked, Total Click and Impression are automatically selected. |
|
| Unique Impression |
- Number of impressions excluding duplicate values based on device.
- Even if exposed multiple times on the same device, it is counted only once. |
|
| Unique Click |
- Number of clicks excluding duplicate values based on device.
- Even if clicked multiple times on the same device, it is counted only once. |
|
| Unique CTR% |
- Ratio of the number of clicks to the number of exposures, excluding duplicate values, based on device.
- Unique CTR% = (Unique Click / Unique Impression)*100 - When Unique CTR% is checked, Unique Click and Unique Impression are automatically selected. |
|
| Contents Click(Device) | Click Image | This is the number of clicks on the image in the pop-up message. |
| Button A Click | This is the number of clicks on button A in the message. | |
| Button B Click | This is the number of clicks on button B in the pop-up message. | |
| Sticky Banner Click | This is the number of clicks on the sticky banner message among the pop-up message layouts. | |
| Unique Image Click |
- This is the number of clicks on the image in the pop-up message.
- Exclude duplicate values based on device. |
|
| Unique Button A Click |
- This is the number of clicks on button A in the message.
- Exclude duplicate values based on device. |
|
| Unique Button B Click |
- This is the number of clicks on button B in the pop-up message.
- Exclude duplicate values based on device. |
|
| Unique Sticky Banner Click |
- This is the number of clicks on the sticky banner message among the pop-up message layouts.
- Exclude duplicate values based on device. |
2. Aggregation based on user
After executing a pop-up campaign, the number of message impressions, clicks, and exposure-to-click ratio are counted by user (User ID).
| Aggregation standard | Metric | Justice |
|---|---|---|
| User | Impression (User) | This is the total number of messages exposed to users (User ID). |
| Total Click (User) | This is the total number of clicks on buttons, images, and sticky banners in messages exposed to users (User ID). | |
| CTR% (User) |
- This is the ratio of the number of clicks compared to the number exposed to the user (User ID).
- User CTR% = (Click User / Impression User)*100 - When you select User CTR%, Click User and Impression User are automatically selected. |
|
| Unique Impression (User) |
- Number of impressions excluding duplicate values based on user (User ID).
- Even if it is exposed to the same user multiple times, it is counted only once. |
|
| Unique Click (User) |
- Number of clicks excluding duplicate values based on user (User ID).
- Even if the same user clicks multiple times, it is counted only once. |
|
| Unique CTR% (User) |
- Ratio of the number of clicks to the number of exposures, excluding duplicate values, based on user (User ID).
- Unique User CTR% = (Unique Click User / Unique Impression User)*100 - When you select Unique User CTR%, Unique Click User and Unique Impression User are automatically selected. |
|
| Content Click(User) | Image Click (User) | This is the number of users who clicked on the image in the pop-up message. |
| Button A Click (User) | This is the number of users who clicked button A in the pop-up message. | |
| Button B Click (User) | This is the number of users who clicked button B in the pop-up message. | |
| Sticky Banner Click (User) | This is the number of users who clicked on the sticky banner message among the pop-up message layouts. | |
| Unique Image Click (User) |
- This is the number of users who clicked on the image in the pop-up message.
- Exclude duplicate values based on user (User ID). |
|
| Unique Button A Click (User) |
- This is the number of users who clicked button A in the pop-up message.
- Exclude duplicate values based on user (User ID). |
|
| Unique Button B Click (User) |
- This is the number of users who clicked button B in the pop-up message.
- Exclude duplicate values based on user (User ID). |
|
| Unique Sticky Banner Click (User) |
- This is the number of users who clicked on the sticky banner message among the pop-up message layouts.
- Exclude duplicate values based on user (User ID). |
Growth Scenario Report
Growth scenarios allow you to set various conditions and scenarios and run campaigns that automatically respond to those conditions.
Through this, you can analyze scenario node success and failure figures.
[[Quote: Guide: Small]] The success/failure parameters for each node may change depending on the scenario cycle (hourly).
Growth Scenario Metric
1. Aggregation based on device
After executing a growth scenario campaign, scenario success/failure figures are tallied by device (Device ID) .
| Aggregation standard | Metric | Justice |
|---|---|---|
| Device | Complete Count |
- Counted based on device.
- This is the number of users who completed through each node. - Example) If the Complete Count of an entry is 100, it means that 100 users were included in the entry. |
| Failed Count |
- Counted based on device.
- This is the number of users who failed in each node. |
|
| User | Complete Count (User) |
- Counted based on user (User ID).
- This is the number of users who completed through each node. - Example) If the Complete Count of an entry is 100, it means that 100 users were included in the entry. |
| Failed Count (User) |
- Counted based on user (User ID).
- This is the number of users who failed at each node. |
2. Aggregation based on user
After executing a growth scenario campaign, scenario success/failure figures are aggregated by user (User ID) .
| Aggregation standard | Metric | Justice |
|---|---|---|
| Device | Complete Count |
- Counted based on device.
- This is the number of users who completed through each node. - Example) If the Complete Count of an entry is 100, it means that 100 users were included in the entry. |
| Failed Count |
- Counted based on device.
- This is the number of users who failed in each node. |
|
| User | Complete Count (User) |
- Counted based on user (User ID).
- This is the number of users who completed through each node. - Example) If the Complete Count of an entry is 100, it means that 100 users were included in the entry. |
| Failed Count (User) |
- Counted based on user (User ID).
- This is the number of users who failed at each node. |
Report examples and interpretation
Push Message
| Analysis purpose | |||
| #1 | Check sending success figures for each push message campaign | See how to create | |
| #2 | Check app/web open numbers for specific push message campaigns | See how to create | |
| #3 | Check the reach rate of specific KPIs through push messages | See how to create |
#1 Check the sending success figures for each push message campaign
Date Type: Daily (Hourly, Monthly can also be selected, depending on desired format)
Group By: Push message (meaning campaign)
Metrics: Total Send (means the number of audiences who received the message)
💡You can check which push message campaigns customers received the most messages by date.
#2 Check app/web open numbers for specific push message campaigns
Date Type: Daily (Hourly, Monthly can also be selected, depending on desired format)
Group By: Push Message
Metrics: Total App/Web Push Open
➕In the Conditions tab, set the analysis period and select the campaign you want to check in Analytics Conditions.
[[Quote: Instructions: Small]] After setting the analysis period, you must select the push messages that were processed (in progress) within the analysis period for the filter to be applied correctly.
#3 Check specific KPI reach rate through push messages
Adding a push message KPI: In Table Design, click KPI Metrics [Edit] btn.
Set the name and event in the Add KPI modal window.
If you set it up as below, you can check the KPI numbers by 'counting all the times the customer re-launched the app'.
Pop-up Message
| Analysis purpose | |||
| #1 | Check click conversion rate compared to exposure for each pop-up message campaign | See how to create | |
| #2 | Check the number of clicks for each button for a specific pop-up message campaign | See how to create | |
| #3 | Check specific KPI reach rate through pop-up message | See how to create |
#1 Check the click conversion rate compared to exposure for each pop-up message campaign
Date Type: Daily (Hourly, Monthly can also be selected, depending on desired format)
Group By: Pop-up message
Metrics: Total Clicks, Impression, CTR%
[[Quote:Guide:Small]] When you select CTR%, Total Click and Impression metrics are automatically selected.
💡You can check which pop-up message campaigns have a high click-through-to-exposure rate by date.
#2 Check the number of clicks for each button of a specific pop-up message campaign
Date Type: Daily (Hourly, Monthly can also be selected, depending on desired format)
Group By: Pop-up message
Metrics: Image Click, Button A Click, Button B Click
For the [[Quote:Guide:Small]] button, the number you can check is determined by the selected campaign.
For example, if a specific pop-up message campaign has an image, button A, and button B, you can meaningfully check the Image Click, Button A Click, and Button B Click metrics. If the specific pop-up message campaign selected is a sticky banner layout, you can check the Sticky Banner Click figure; other figures cannot be checked.
➕In the Conditions tab, set the analysis period and select the campaign you want to check in Analytics Conditions.
[[Quote:Guide:Small]] After setting the analysis period, you must select the pop-up message that was in progress (in progress) within the analysis period for the filter to be applied correctly.
#3 Check specific KPI reach rate through pop-up message
Adding a pop-up message KPI: Click KPI Metrics [Edit] btn in Table Design.
Set the name and event in the Add KPI modal window.
If you set it up as below, you can check the KPI numbers by 'counting all the times a customer purchases a product'.