☆ What should I do first? DFINERY Getting Started Guide

This document provides step-by-step guidance on what you need to do when starting to apply DFINERY.

Check out the features provided by DFINERY

DFINERY is a solution applied to mobile app applications for the purpose of providing the following four functions.
In order to use DFINERY, the DFINERY SDK must be linked to the app being analyzed.

• Attribution: Measurement of mobile advertising performance
• Analytics: Analysis of user behavior and advertising performance
• Anti-Fraud: Advertising fraud defense function (Fraud Kill-Chain)
• Customer Engagement: Sending targeted push messages based on user behavior (Growth Action)

Detailed feature introduction can be found at DFINERY, a data platform for growth marketers .

Create an account

Sign up

In order to use DFINERY, you must complete membership registration and register an account to manage the app.
An account is a unit that manages apps and users, such as a company or team, and multiple accounts can be created.
One user can belong to multiple accounts.

You can easily sign up for membership by clicking the link below and entering some information.

• Membership registration page: https://console.dfinery.io/sign-up

For detailed instructions, please check the membership registration and account creation guide .

[[Quote:Guide:Medium]] Explore the demo app .
After signing up, you can create a demo app right away. Preview DFINERY features with virtual data.

Invite users to your account

You can invite team members or employees of partner companies (agencies, etc.) to the account to which the app is linked.
At this time, the function to grant and manage different permissions for each user is provided.

: For detailed instructions, please check the Inviting Users to Your Account and Permission Management Guide.

[[Quote: Information: Normal]] Are you in charge of an advertiser collaboration company such as an agency?
You must receive permission to access the advertiser's app. Permissions can be set to the required level for apps, access menus, analysis reports, etc.
Please forward the user invitation guide to the advertiser so they can receive the necessary permissions.

Register app and check key value

You can register the app by completing membership registration and creating an account.
When you register an app, an app key/secret key required for linking with the DFINERY SDK is issued.

[[Quote: Risk: Moderate]] Precautions when issuing app keys
* The same app key must be applied to Android and iOS apps.
* If the app key/secret key is not applied correctly, no data will be analyzed.
Please check the app registration and management guide for detailed usage instructions.

Determine the scope of integration

It is a very important task to determine the scope of integration that suits the purpose of using DFINERY.

Design and define integrated events

DFINERY integration is divided into basic integration and in-app event integration.
In addition to the basic integration, you can use it for advertising and analysis by additionally linking in-app events (sign-up, purchase, membership sign-up, etc.) that suit your needs.
In-app event design and definition is the most important process in advertising operation and app status analysis.

: Please check event definition and understanding before event design.
: Commerce App: Please refer to the required linked event settings and analysis documents.
: Please refer to the three principles document for app analysis event design .

Select DFINERY features and usage plan

DFINERY provides a total of four features that growth marketers need.

• Attribution: Measurement of mobile advertising performance
• Analytics: Analysis of user behavior and advertising performance
• Anti-Fraud: Ad Fraud Defense (Fraud Kill-Chain)
• Customer Engagement: Sending targeted push messages based on user behavior (Growth Action)

Among these, the Analytics and Attribution functions allow you to select a usage plan based on app traffic.
The anti-fraud function, Fraud Kill-Chain, and the targeting push function, Growth Action, can be added to the usage plan as needed.

SDK integration

Once the scope of integration has been decided, the development department begins work on linking the DFINERY SDK.
At this time, the app key and secret key issued during the 'app registration and key value confirmation' process must be applied accurately.
The integration guide is divided by language, and a separate guide for hybrid apps is also prepared.

: Go to DFINERY integration guide

Get started with advertising operations and analytics

Once the linkage has been completed and the market has been updated, you are ready to begin analysis in earnest.

Advertising operations and performance measurement

We issue tracking links to measure the performance of each advertising medium and analyze the results.
Using the postback function, you can operate various advertising products and directly set performance measurement rules (attribution modeling, lookback window, etc.).
Advertising performance can be analyzed in various combinations and segments such as by medium, campaign, material, keyword, etc.

- Learn about the setup sequence for measuring advertising performance.
How to set up attribution (ad performance measurement)
Segmentation of advertising performance measurement using parameters

Data analysis and report creation

Marketers can start analyzing their app growth funnel, from the point of mobile app user acquisition to app usage analysis.

: Please check the data analysis and dashboard setup guide for detailed usage instructions.