Understanding In-App Message
The in-App message is one of the functions in Growth Action to communicate with your user.
Create personalized in-app messages optimized for individual users, targeted at specific audiences or the entire real-time user base, to communicate important updates, events, promotions, and other relevant information. Reach users with notifications at the right moment to improve engagement and attract potential customers.
For example, through in-app messages, you can encourage user participation in activities such as sign-ups, level achievements, and product purchases. You can also encourage users who have added items to their shopping cart to make a purchase or introduce them to other products. Additionally, you can inform users about new items or ongoing promotions and guide them to the corresponding page.
Types of In-App Messages
There are 3 different types of In-App Message
- Full Screen : Image Only, Image+Text
- Modal : Image Only, Image+Text. Text Only
- Sticky Banner : Top, Bottom
You can select one certain type of In-app message Full Screen, Modal, or Sticky Banner, based on Campaign conditions and can set click action, button, and background/text style.
- Provide new events and update news : full screen or modal in-app message.
- Promote level achievement or provide light guidance : Sticky Banner
Example of Growth Action
We provide a guide for setting up the most commonly used scenarios for each category as an example.
There are three main types of campaigns that can be conducted based on the situation, which is Commerce, Game, and Finance.