How to use web analytics

outline

DFINERY tracking link provides an All-Link function that supports App Android, App iOS, and Web landing through one landing URL.By using the App SDK and Web SDK together, you can measure and analyze advertising performance by integrating app/web users into one report.

[[Citation:Information:Small]] Web analysis function can be used by adding a separate paid plan. Usage inquiry

Analysis method

The method of analyzing web analytics is very simple. If you select Platform in the Group by item in DFINERY, you can check the analysis indicators divided into Android, iOS, and Web in all Data Explorer reports.It is possible to analyze not only users who came in through advertisements, but also users who came in naturally.

For example, using a DFINERY tracking link, users who have installed the app can open it through a deep link, and users who have not installed the app can be set to land on the web product page.Afterwards, you can check the advertising performance by integrating the 'app execution users' and 'web product page landing users' sign-up or product purchases through advertisements. If you have not run an ad, you can check the sales generated through the current app and sales generated through the web.

If you only want to analyze the analysis results of purchases that occurred through a web page, you can select Web as the Platform in the Conditions section.

How to apply

[[Citation:Information:Small]] Web analysis function can be used by adding a separate paid plan. Usage inquiry

Once registration for the paid plan is complete, you can check the Web Secret Key .
Once Web SDK integration is completed using the confirmed Web Secret Key, web page-based advertising performance measurement and user analysis are possible.