Create Ad Campaign and Issue Tracking Link

Overview

This document guides you through how to create DFINERY Ad Campaign and issue a Tracking Link .
_ Before setting up an ad campaign and tracking link, you must first complete 1) Ad Landing Settings and 2) Ad partner settings._ Before setting up an ad campaign and tracking link, you must first complete 1) Ad Landing Settings and 2) Ad partner settings. The work has to come first. _ Before setting up an ad campaign and tracking link, you must first complete 1) Ad Landing Settings and 2) Ad partner settings .
_You can refer to the video guide below.

What is an Ad Campaign and how to create it?

Definition of Ad Campaign

Ad Campaign, defined by DFINERY, refers to a campaign (bundle of tracking links) unit for setting postbacks for each partner or applying Ad Fraud defense and attribution rules.This is the same as the definition of a campaign generally provided by the advertising ecosystem .

Ad Campaign can create tracking links on a per-campaign basis, or set postback and AD Fraud defense and attribution rules individually, so it can respond even when advertising types are different or different rules are required for each country.

Now, through DFINERY, create an AD Campaign tailored to your advertising product and situation, set rules suited to each purpose, and execute the campaign simultaneously.

How to create an Ad Campaign

a. Go to the Attribution - Ad Campaign menu.
b. Click “Create a new campaign” or the “+create campaign” button at the top right to register and save the “Campaign name.”
b-1. We recommend managing Ad Campaigns for each advertisement with the same characteristics.
Example) CPI campaign, membership CPA campaign, January retargeting campaign, nCPI campaign, East Asian country campaign, etc. Example) CPI campaign, membership CPA campaign, January retargeting campaign, nCPI campaign, East Asian country campaign, etc.

[[citation:risk:small]] Google Ads, Apple Search ad settings
The above two media are not included in Ad Campaign and can be completed by setting them in the Ad Partner Settings menu.
Please check the guide for each media in Setting up major media partners .

What is Tracking Link and how to create it?

Definition of Tracking Link

Tracking link is the minimum unit and measurement URL for measuring advertisements, and must be applied when landing advertisements to measure advertisement performance.
As shown in the screen below, DFINERY Tracking Link supports All-Link, which allows you to apply advertising landing to users on all platforms, including the user's device (AOS, IOS, WEB) and whether or not the app is installed, with just one link setting when running an ad, as shown in the screen below.

[[Quote:Guide:Small]] Support for Deferred Deep Link
_ DFINERY tracking link supports deferred deep links set in the app.
_ Delayed deep linking refers to a function that lands on the market and moves the user who runs the app after installing it to a specific app page.
For example, when a user who participates in the 'A Sneakers' advertisement installs and runs the app, they are taken directly to the 'A Sneakers' product page.
_ SDK settings are required to activate deep links or delayed deep links and analyze the results within DFINERY.
Integration guide for each language : Check the ‘Deep Link / Deferred Deep Link Event Analysis’ section [ AOS / IOS ]

[[Quote:Guide:Small]] Supports Android: App link, iOS: Universal app link
_ DFINERY supports both Android: App link and iOS: Universal app link.

How to create a Tracking Link

Step 0. Required prerequisites for creating a tracking link

a. Define the user's landing point setting as required in Ad Landing settings .
b. To determine which medium you want to create a tracking link for, activate the desired medium (partner) in Ad partner settings .
c. Create an Ad campaign to determine the purpose of the advertisement.

Step 1. Connect Ad campaigns with activated partners

a. If you have activated the Ad partner settings to decide which partner (media) to run the advertisement with, the activated partner (media) will be displayed in the created Ad campaign → Tracking link tab.
b. After selecting the partner among the activated partners to be dependent on the created campaign, click the 'Connect with Ad Campaign' button to complete the connection.
c. c. c.
e.. Reference screen

Step 2. Setting tracking link options

a. Enter the tracking link name. The entered tracking link name will be displayed in the report.
b. Select your desired landing format.

Select landing format	selection situation	check	Landing example
Download + Deeplink	When to use deep linking	App needs deep linking setup	App Installer - Go to a specific page within the app Non-installer - Go to market or settings URL
Download	When not using deep linking	-	Regardless of whether the app is installed or not Go to Market
Custom Landing	With self-created URL When advertising landing is required	-	Go to the URL you set

c. Reference screen

Step 2-1. Deep Linking: Setting up the landing point for existing installers

[Common Matters]
1. 1. This is the area to set the tracking landing point of the app installer and appears when the “Download + Deeplink” format is selected.
2. It cannot be used if the Deeplink event is not linked. [Go to Deep Link Event Integration Guide AOS / IOS ]
3. To utilize deep links, you must enter Scheme values ​​in Ad landing settings .

[[Quote:Information:Small]] What is a deep link?
딥링크란 특정 주소 혹은 값을 입력하면 앱이 실행되거나 앱 내 특정 화면으로 이동시키는 기능을 수행
In other words, when deep linking is used, users who respond to the advertisement experience the app running immediately and moving to a specific screen.
More information about deep linking can be found in [Deep Link Article] .

※ Deep link pass method

option	selection situation	check	Issuance form	Example of use
fixed pass (Static)	When using one fixed pass value for tracking link	Deep link to app Setup required	In the final issued tracking link Deep link structure included	Only with the entered path value 1:1 landing
Dynamic Pass	When multiple pass values ​​of tracking link must be applied		{deeplink_custom_path} created in the final issued link Use parameters by replacing them with deep link pass values	Automatic modified broadcast advertisement (1:n) When proceeding (example_DCO advertisement)

※ Information on options that can be set in deep linking

	select option
On/Off toggle	If you toggle the option Off, deep linking will not work on the selected platform. In other words, even if the app is installed, it will move to the location set in Ad-Touch Landing.
Default/Direct Settings	If you select “Setting my own”, the value set in Ad Landing Setting will be ignored, You can use it by entering a new value.
Scheme	The Scheme value set in Ad Landing Setting is applied.
Path	Enter the Path value that will be moved through the advertisement with the tracking link applied. Please contact your company's development team to find out what Path value should be entered.

a-1. Reference screen when setting a fixed path

a-2. Reference screen when setting dynamic path

Step 2-2. Ad-Touch Landing: Setting the landing point for non-installed users

a. The Ad-Touch Landing option is an area to set the tracking landing point for non-installed users .
b. If you select Download or Custom Landing format, set Ad-Touch Landing first.
※ Ad-Touch Landing method

option	selection situation	Issuance form
fixed pass (Static Path)	1 fixed to tracking link When setting up a landing point	The landing point entered is included in the final issued tracking link.
dynamic pass (Dynamic)	Multiple tracking links When setting up a landing point	{m_adtouch_custom_url} created in the final issuance link Use by replacing parameters with Ad-touch Landing values

※ Information on options that can be set in deep linking

	select option
Android	“Basic Settings”: Go to the market address set in AD Landing Setting. (step, If the Download + Deeplink format is selected, deep linking is executed first.) “Set it up yourself”: It ignores the market address set in AD Landing Setting and lands advertising participants at the point entered.
iOS
Web

c-1. Reference screen when setting a fixed path

c-2. Reference screen when setting dynamic path

Step 2-3. Tracking Parameter: Tracking link detailed management (optional)

a. By adding the parameters provided by DFINERY to the tracking link, you can perform a detailed comparative analysis of each link through the report.
b.If you need a large number of tracking links or want to manage the links with parameters, you can add and modify the parameters provided by DFINERY.
c.Added values ​​can be set using Group By and Conditions. This setting is optional and you can issue a link without proceeding.
d. Screen reference

[[Quote: Guide: Small]] For detailed information on how to use tracking parameters, please check the document on segmentation of advertising performance measurement using tracking parameters .

Step 3. Issued completed

a. Tracking links are issued according to Ad-Touch type and partner (media).
b. Be sure to check with the partner (media) which link to use depending on the type of advertisement and then forward the link.
c Reference example screen

[[Quote: Guide: Small]] What if I need to set up an advertising media post-back?
If you are a media company that needs to apply postback for advertising purposes, please check and complete the postback understanding and settings document.

Pre-tracking test

We will guide you through testing methods before starting advertising operations using the issued tracking link.

Test progress essential checklist

a. Send the issued tracking link URL to your email client, etc., then touch it to complete installation and execution of the app.
b. For accurate testing, we recommend using an email client rather than a messenger such as KakaoTalk.
c. Do not enter the tracking URL directly into the browser input window. It is not tested properly.
d. For some advertising media, numbers may only be counted in a live environment. In this case, please contact your partner (media) representative for pre-testing methods.

1.Via Live Brix

Once the test is completed, you can immediately check the ad-touch and execution figures by medium and tracking link in the Analytics - Live Brix menu.
Live Brix provides real-time readings in 1-minute increments up to 25 minutes.

[[Citation: Guide: Small]] Click on the graph to check the counting standard time.

2. Use Report (recommended)

You can check the resulting report in Data Explorer - Single Touch Attribution Report.
Results are reflected within 15 minutes, but accurate readings may take up to 2 hours.

Single Touch Attribution Report: Table Design Composition
_ Select Date Type as Hourly
_ Group by: Platform > Ad Partner > Select Tracking Link Name
_ Metrics: Select Click (Total), New Install (by Click), Re-Install (by Click), Deeplink Open (Total)

Single Touch Attribution Report: Conditions configuration
_ Data Range: Select ‘today’ date

2-1. Check test device ADID

In Data Explorer - Single Touch Attribution Report, you can enter adid/idfa in the Conditions condition.
This means you can check whether attribution is complete for a specific channel from the device you tested on.
You can add the Analytics Conditions condition as shown below and enter the adid or idfa of the tested device.

[[Quote: Guide: Small]] What are ADID and IDFA? Understanding the minimum identification value, ADID and IDFA values ​​in the mobile app environment

Example of advertising landing application according to situation

# Normal case

Among the tracking link landing options, the most common case is to send people who do not have the app installed to the market and deep link those who have installed the app .
In other words, those who do not have the app installed are moved to the market to encourage them to install the app, and those who install the app immediately run the app (deep link) and move to the desired page within the app.

• Users who do not have the app installed → Landing on the market
• User installing app → Deep link landing (app runs and moves to specific page)

a. Select the landing format as “Download + Deeplink”.

b. Deep Linking
"고정 패스 "를 선택했다면 Path값을 입력 (귀사 개발팀에게 문의 부탁드립니다)
If you select “Dynamic”, replace the Path value in {deeplink_custom_path}.

c. Ad-Touch Landing
기본 설정된 값(=에 등록된 값)을 수정하지 않습니다.

# Landing users who do not have the app installed on a web page

Depending on your advertising operation strategy, you may need to move those who have not installed the app directly to the web page rather than moving them to the market to encourage installation.
For example, users who do not have the app installed are directed to a web page for a specific product rather than a market.

• Users who do not have the app installed → Web page landing
• User installing app → Deep link landing (app runs and moves to specific page)

a. Select landing format as “Download + Deeplink”.

b. Deep Linking
"고정 패스 "를 선택했다면 Path값을 입력
If you select “Dynamic”, replace the Path value in {deeplink_custom_path}.

c. Ad-Touch Landing
"고정 패스 " 선택 : "직접 설정"으로 변경 후 앱 미설치자가 랜딩될 웹페이지 주소를 입력 (Android/iOS/PC Web 각각)
"정적 패스 " 선택 : 앱 미설치자가 랜딩될 웹페이지 주소를 {m_adtouch_custom_url} 파라미터에 치환하여 사용

# Landing users who do not have the app installed on a web page (for Android and iOS)

Depending on your advertising operation strategy, you may need to move those who have not installed the app directly to the web page rather than moving them to the market to encourage installation.
In this case, it may be necessary to differentiate by Android/iOS.
For example, Android uses deep link landing, and only iOS allows landing to the web page of a specific product.

• Users without Android app installed → Market landing
• Users who do not have the iOS app installed → Web page landing
• User installing app → Deep link landing (app runs and moves to specific page)
  

a. Select Landing Format as “Download + Deeplink”.

b. Deep Linking
For example, if you want only iOS users to land on a web page rather than a deep link, Turn off the iOS deep link activation toggle .

c. Ad-Touch Landing
예를 들어 iOS 이용자만 딥링크가 아닌 웹페이지 랜딩을 시키고자 한다면, iOS만 "직접 설정"으로 변경하여 웹페이지 주소를 입력
previously b. Since the iOS deep link operation is turned off in Deep Linking, even if the iOS app is installed, the deep link is ignored and advertising participants are landed at the address entered in “Direct Settings”.

# Land app-installed users on a web page

Although it is not common, it may be necessary to unconditionally direct all users to a specific web page, regardless of whether or not the app is installed.
For example, there may be a case where you need to expose important notices that cannot be viewed within the market or app.

• Users who do not have the app installed → Web page landing
• App installation user → Web page landing

a. Select “Download” as the landing format.
(혹은 을 "Download + Deeplink"로 선택하고 딥링크 활성화 토글을 모두 OFF)

b. Ad-Touch Landing
을 "Download" 로 선택했기 때문에 Deep Linking 은 나타나지 않습니다.
Select “Static”: Change to “Setting directly” and enter the webpage address where users without the app will be landed. (Android/iOS/PC Web respectively)
Select “Static Pass (Dynamic)”: Use the webpage address where users who do not have the app installed will land by substituting it in the {m_adtouch_custom_url} parameter.

FAQs

Q. I want to delete the tracking link, how can I do that?

: Deleting tracking links is not supported in the DFINERY console.
If you no longer use the issued link, please contact the media to request discontinuation of use.

Q. I forgot what tracking link I created, how do I find it?

: You can find the created link in two ways.
1. Attribution in the console > ad campaign > Select the campaign for which the link was issued > Click the Tracking Link tab > Check the connected partner > Check URL ‘Details’ or Action ‘Edit’ on the right end

2. Attribution in the console > Tracking links button > Check the issued link after setting the period

Q. Finally, you will see two links created. Which link should you forward to the media outlet?
: Which link is used depends on the advertising structure contracted with the media.
보통의 경우 Click URL을 사용하나 일부 매체의 경우 impression URL 혹은 Video URL을 사용하기도 매체 측에 어떠한 링크를 전달해야 하는지 확인 후 알맞은 링크를 전달주시면 됩니다.

The definitions of generally issued links are as follows. (*Definition may vary depending on media specifications)

• Click URL: Link that lands on the customer’s app/web when an ad is clicked
• Impression URL: Link that lands on the client’s app/web when advertising is exposed
• Video URL: Link that lands on the client’s app/web when running a video advertisement