Segmentation of advertising performance measurement using parameters
outline
DFINERY supports segmenting performance analysis by adding parameters to the issued tracking link.
By adding parameters to the tracking link used in advertising, you can compare and analyze which advertising is more effective.
Supported parameter list
basic parameters
We support analysis by adding the parameters below to the DFINERY tracking link.
| Dfinery parameter | example | description |
| adv_campaign | adv_campaign=october_new | Used as the highest group when running advertisements |
| adv_ad | adv_ad=aqua_shoes | Used as a middle group when advertising |
| adv_adgroup | adv_adgroup=shoes | Used as the lowest group when running advertisements |
| adv_agency | adv_agency=bestcompany | Used to distinguish between agencies operating advertisements |
| adv_creative | adv_creative=summer_shoes_special | Used to distinguish advertising materials |
| adv_keyword | adv_keyword=Aqua Shoes | Used to distinguish searched keywords |
| adv_placement | adv_placement=interstitial | Used to distinguish where advertisements are displayed |
| adv_cost_model | adv_cost_model=cpm |
Used to distinguish the charging type of advertising
( Only CPC, CPM, CPA, and CPV must be entered ) |
| adv_cost | adv_cost=100 | Enter your advertising cost. Only numbers must be entered . |
| adv_currency | adv_currency=kr | Enter the currency unit. |
GA UTM parameters
If you are using Google Analytics, you can add the utm parameter for analysis.
| GA utm parameters | example | description |
| utm_source | utm_source=naver | Value to identify the channel source where the advertisement is displayed |
| utm_medium | utm_medium=banner | Ad exposure method (e.g. banner, social, cpc, email, etc) |
| utm_campaign | utm_campaign=summer_special | Name of advertising campaign |
| utm_term | utm_term=summer_special | Values to identify ads in GA reports |
| utm_content | utm_content=aos_phone_300x50 | Value to distinguish advertising content |
Parameter settings
method
During the tracking link issuance step, you can add supported parameters in the Tracking Parameter tab.
If you enter parameter values directly in the Tracking Parameter tab, Korean characters or special characters are automatically encoded.
Check analysis results
You can check the result values attributed to parameters in Group by and Conditions in the data explorer.