Post-back: Delivering collected data to DFINERY

Definition of Post-back

‘Postback’ refers to transmitting data collected through DFINERY to the customer’s desired end-point (mainly a medium).
The postback function can be used to optimize advertising for partners (media) dependent on a specific campaign or to settle advertising media costs.
The DFINERY Postback function allows marketers to select App Open and In-App Event and specify the sending range (All or Only) according to the advertising product to be operated by simply activating a toggle.

[[Quote:Guide:Small]] Learn more
For a more detailed understanding of postbacks, please refer to the article below.
_ Post-back: Examples of application depending on structure and type of advertisement
_ Understanding attribution for growth marketers

Why should you use the post-back function?

1. You can optimize the advertising performance of your media.

When partners (media) receive analysis data measured through DFINERY (=Postback), they have various efficiency judgment grounds such as 'new execution', 'login', and 'purchase', so they can proceed with more objective performance optimization.

2. You can run audience-targeted advertisements.

If you use the postback function, you can deliver (=Postback) the result of specific user behavior data (signup, addition to shopping cart, etc.) and purchase history data measured by DFINERY (i.e., behavior information of a specific user group) to the media company. Media companies can know the target audience based on data received from Adbrix, enabling more precise audience targeting.

3. Unified performance measurement and advertising can be carried out.

If you plan to run multiple media, you need to link the SDKs of multiple media companies. However, if you run a campaign by linking all SDKs, there is a fatal problem that it is difficult to measure unified advertising performance.
However, DFINERY determines advertising performance without duplication based on the Last Click model through a single SDK and sends a postback to each media company, enabling unified performance measurement and advertising progress.

Post-back settings

To set up a postback through DFINERY, you must proceed in two steps.
1) Activate the data you wish to post-back for each partner (media) in the Ad Partner Setting tab.
2) Complete postback settings in Post-back final settings in the Ad Campaign tab.

1. Enabling postbacks in Ad Partner

a. Go to the Attribution - Ad Partner Settings menu.
b. Select the media partner from which you require a postback.
c. First, activate the postback setting for the event name required for operation.

1-1. App Open Postback

App Open Attribution Type

Select which app open result to post back to.

• New Install: Postback of execution results after new installation
  
• Re-Install: Postback of execution results after reinstallation
• Deeplink Open: Postback the results of deep linking while the app is installed

Postback Scope

Select the scope for sending postbacks.

• Only: Postback of results attributed from selected media
• All: Postback all app execution results to the selected medium.

1-2. In App Event Postback

In App Event Name

Select which event to postback.
If the required event is not activated, the corresponding event link must be added.

Postback Scope

Select the scope for sending postbacks.

• Only: Posts back attributed results from the selected medium.
• All: Posts back the results of all in-app events (membership registration, etc.) that occurred to the selected media.

In App Event Postback conditions

• New Install: Posts back in-app events (membership registration, etc.) that occur after a new installation and execution.
• Re-Engagement: Runs after reinstallation and posts back in-app events (membership registration, etc.) that occur after deep link execution.
• Lookback Window: Set the time limit for sending in-app event postbacks.

[[Quote: Risk: Moderate]] Enabling the postback toggle in Ad partner settings is only a preparation step for data transmission, and actually activating it does not result in a postback.

2. Final check of postbacks in Ad Campaign

a. Select the Ad Campaign that requires postback settings.
b. Go to the Post back Final Setting tab at the top.
c. Complete the selection of advertisement postbacks required for operation by matching the data activated in Ad partner settings.
d. Once you have finished selecting the data you want, reflect it through the edit button at the bottom.
e. If you press the "Preview" button and postback final is ON, the data will be transmitted to the media from the point of change.

2-1. State

Select whether to send a postback.
Postback conditions are set for each advertising partner (media) in Ad partner settings . Therefore, in Ad Campaign, only select Postback On/Off.

2-2. Preview postback actions by advertising partner

Check whether the final postback is sent for each advertising partner connected to Ad Campaign.
Postback settings have been successfully completed only when “Final delivery status” is ON.
If the final delivery status is Off, find the section that has not yet been set up and complete activation.

Is there something in the guide you don't understand?
Please feel free to contact DFINERY Customer Success Team ( dfn.tw_csm@igaworks.com ) :)