Check Black List (First-Party) defense settings and reports

5. Ad Fraud: Black List

There is also Ad Fraud, which steals advertising performance by physically using multiple actual devices to generate ad touches, installations, and in-app events. Fraudsters who cause this type of ad fraud create fraudulent traffic similar to the influx of real users in an environment such as a factory system to imitate real users. This type of Ad Fraud is usually referred to as Click Farm because it is similar to a fraudulent traffic farm.

This is a type of Ad Fraud that is difficult to control in advance because its behavior is similar to that of actual users and it is discovered after the fact. However, 1) when users with similar behavior patterns continue to flow from a single sub-publisher (Publisher ID) 2) when the same user (Advertising ID) repeatedly causes ad touches, installations, and in-app events 3) when a specific IP Address Since it shows the same pattern as continuous inflow in the band, defensive measures are needed to prevent additional damage.

With the Black List (First-Party Level) function provided by Fraud Kill-Chain, if the publisher ID, advertising ID, and IP address information of the fraudster causing ad fraud is clear, you can prevent additional damage by adding it to the black list.

5.1 Fraud Kill-Chain: Black List (First-Party Level)

[[Quote:Warning:small]] Be sure to check it out

1. If you wish to add a blacklist while an advertising campaign is in progress, we recommend that you do so after consulting with your partner.
2. We are also developing a solution that receives Third-Party Level information and automatically adds it to the blacklist. We look forward to seeing you as soon as possible.

5.1.1 Publisher ID (m_publisher)

Sub-publishers of specific media partners can be added to the blacklist to determine Ad Fraud. The composition of the ID value added to the blacklist is as follows.

How to set up

One. Go to attribution > Fraud Kill-Chain Settings .
2. In the Black List tab , select Publisher(Site) ID and click the +Add button.
3. Enter the Publisher ID (Sub Publisher ID) you want to add to the blacklist and select a media partner .
4. Click the Save button.

Based on the captured example, the added Publisher (Site) ID has the following exclusion rules.

1.If both Publisher ID and Sub Publisher ID are tracked and each ID is the same, it is judged as Ad Fraud.
- Setting values: Publisher ID=abc, Sub Publisher ID=123
- Case 1. Publisher ID=abc, Sub Publisher ID=123 / Determined as Ad Fraud
- Case 2. Publisher ID=abc, Sub Publisher ID=456 / Not determined as Ad Fraud
2. If only the Publisher ID is tracked, it is judged as Ad Fraud even if the Publisher ID is the same.
- Setting values: Publisher ID=abc, Sub Publisher ID=123
- Case 1. Publisher ID=abc, Sub Publisher ID=None / Determined as Ad Fraud
- Case 2. Publisher ID=abc, Sub Publisher ID=456 / Not determined as Ad Fraud

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By adding specific users (advertising ID-ADID, IDFA) to the blacklist, you can determine Ad Fraud upon inflow.

How to set up

1.Go to attribution > Fraud Kill-Chain Settings .
2. In the Black List tab, select ADID (Advertising IDs) and click the +Add button.
3. Enter ADID (Advertising IDs) to be added to the blacklist.
4. Click the Save button.

ADID (Advertising IDs) added based on the captured example have the following exclusion rules.

1.If the incoming ADID (Advertising ID) is included in the blacklist, it is judged as Ad Fraud.
- Setting value: 103e1267-ff9b-19b3-a456-416655342010
- Case 1. 103e1267-ff9b-19b3-a456-416655342010 / Determined as Ad Fraud
- Case 2. 11223255-gg1a-abc1-a456-112234543330 / Not determined as Ad Fraud

5.1.3 IP Address

If you add IP addresses identified as public bandwidth to the blacklist, it can be judged as Ad Fraud based on the IP addresses secured when users come in.

How to set up

1.Go to attribution > Fraud Kill-Chain Settings .
2. Select IP Address in the Black List tab and click the +Add button.
3. Enter the IP Address to be added to the blacklist.
4. Click the Save button.

Based on the captured example, the added IP Address has the following exclusion rules.

1.If the IP address of the incoming user is included in the blacklist, it is judged as Ad Fraud.
- Setting value: 255.233.123.111
- Case 1. 255.233.123.111 / Determined as Ad Fraud
- Case 2. 12 .23.143.123 / Not determined as Ad Fraud

[[Quote:Information:Small]]Save to Fraud Kill-Chain Asset

- Adding to the blacklist is possible in the Fraud Kill-Chain Asset menu.
- The added blacklist can be equally applied to newly created Ad Campaigns .