Additional tracking link parameters
Getting started
You can add parameters to the tracking link provided by DFINERY.
Information delivered through the added parameters can be checked in the advertiser report and the report can be configured. The click template registered in the partner console consists of the default query string when the advertiser issues a tracking link.
[ How to use Partner Console: Tracking Url ]
caution
To ensure normal click data transmission, please be sure to follow the two instructions below.
- Data must be transmitted in the form click_parameter_name=value.
- All values passed to value must be url encoded.
Parameter list
Please refer to the table below for a list of click parameters that can be used for tracking links. Advertisers can view click-delivered data in
the DFINERY
Report.
Configure and register the tracking template in key=value format using the following click parameters.
[[Quote:Danger:Small]]
The string entered in value must be
url encoded
.
Example) Form before encoding:
DFINERY
Form after encoding:
%EB%94%94%ED%8C%8C%EC%9D%B4%EB%84%88%EB%A6%AC
| division | parameter | type | explanation |
| click | cb_1 | string | Custom Parameter 1 |
| cb_2 | string | Custom Parameter 2 | |
| cb_3 | string | Custom Parameter 3 | |
| cb_4 | string | Custom Parameter 4 | |
| cb_5 | string | Custom Parameter 5 | |
| advertisement | m_adid | string | To measure attribution, Advertising ID (ADID, IDFA) is delivered in raw form. |
| m_publisher | string | Passes the publisher's identification value. | |
| m_sub_publisher | string | Passes the sub-publisher's identification value. | |
| m_ad | string | Passes the advertising identification value. | |
| m_adgroup | string | Pass the ad group identification value. | |
| m_cost | double | We convey the advertising unit price. (e.g. 10.00) | |
| m_cost_currency | string | Conveys the monetary unit of the ad price. (e.g. KRW) | |
| m_cost_model | string | Passes the advertising unit price model. (e.g. cpc) | |
| m_creative | string | Transmits the identification value of the advertisement. (Example: a_phone_300x50) | |
| m_keyword | string | Pass your advertising keywords. (e.g. big_sale) | |
| m_placement | string | It transmits the identification value of the space where the advertisement is displayed. (e.g. portal_main) | |
| m_play_percent | string | Conveys the percentage at which the ad was played. (Example: 11) | |
| m_play_second | string | Conveys the time the ad was played. (Example: 8) | |
| m_view_percent | string | It conveys the percentage of time the ad was exposed. (Example: 5) | |
| m_view_second | string | Conveys the time the ad was exposed. (Example: 3) | |
| m_media | string | Delivers information on the media on which the advertisement was exposed. | |
| m_ad_extension | string | Passes an identification value for each ad extension creative. | |
| m_query | string | Delivers user search information. | |
| m_keyword_id | string | Passes an identification value that can identify the advertising keyword. | |
| m_match | string | It conveys the user's search information matching method. | |
| m_network | string | Conveys advertising network information. | |
| m_rank | string | Deliver ranking information. | |
| m_campaign_type | string | Conveys campaign type information. | |
| m_contract | string | Deliver advertising contract information. | |
| GA | utm_source | string | Parameters for GA (Google Analytics) reports |
| utm_campaign | string | Parameters for GA (Google Analytics) reports | |
| utm_content | string | Parameters for GA (Google Analytics) reports | |
| utm_medium | string | Parameters for GA (Google Analytics) reports | |
| utm_term | string | Parameters for GA (Google Analytics) reports |