Understanding Single Touch Attribution
Overview
The report type ‘Single Touch Attribution’ supported by adbrix provides indexes and information for the campaign performances of the media.
(Visit Analytics > Data Explorer > Single Touch Attribution report type)
Single Touch Attribution Setting
Metrics Setting
| Metric | Definition |
| Click (Total) | Total number of ‘Clicks’ |
| Impression (Total) | Total number of ‘Impressions’ |
| New Install (by Clicks) | Number of ‘New Install’ from ‘Click Ad-Touch’ |
| New Install (by Impression) | Number of ‘New Install’ from ‘Impression Ad-Touch’ |
| Re-Install (by Click) | Number of ‘Re-install’ from ‘Click Ad-Touch’ |
| Re-Install (by Impression) | Number of ‘Re-install’ from ‘Impression Ad-Touch’ |
| Deeplink Open | Number of ‘App Open’ via deep-link by ‘Click Ad-Touch’ |
| Purchase Count | Number of ‘Purchase’ after the ‘App Open’ by ‘Ad-Touch’ |
| Purchase Amount | Amount of ‘Purchase’ after the ‘App Open’ by ‘Ad-Touch’ |
| Refund Count | Number of ‘Refund’ after the ‘App Open’ by ‘Ad-Touch’ |
| Refund Amount | Amount of ‘Refund’ after the ‘App Open’ by ‘Ad-Touch’ |
| CTIT (n sec) | Time it took from ‘Ad-Touch’ to ‘App Install/Open’. (Click to Install Time) |
[[인용:정보:작게]] Please check more regarding the basic structure and concept of the ‘Data Explorer’ including ‘Group-by’, ‘Analytics Conditions’, ‘Audience’, etc. at Data Explorer.
Report Examples
Example 1: New Install by ‘AD Channel’
Report Setting
| Select | |
| Group by | Platform > Ad Partner > Tracking Link |
| Metrics | Click (Total), New Install (by Clicks) |
Explanation
Check ‘AD Channel’ report which generated ‘New Install’ at a certain period of time. You can drill-down the numbers of ‘Click’ and ‘New Install’ generated by the ‘AD Channel’ based on Platform(Android, iOS), AD Partner and Tracking Link. You can also create another report by adjusting Date Type, Group-by conditions and Metrics.
Example 2: ‘Re-Install’ by ‘Creative’
Report Setting
| Select | |
| Group by | Platform > Ad Partner > Creative (adv) |
| Metrics | Re-Install (by Clicks) |
Explanation
Check ‘AD Channel’ report which generated ‘Re-install’ at a certain period of time. You can add ‘Creative(adv)’ at ‘Group-by’ condition to analyze by the creative used for the campaign. You can create the parameters like ‘Creative(adv)’ when you generate the tracking link. You can also create another report by adjusting Date Type, Group-by conditions and Metrics.
[[인용:안내:작게]] Hint for Tracking Parameter
Add parameters to the adbrix tracking link to make your campaign analysis much detailed.
Refer to the document Attribution Guide: Parameter Setting.