Campaign settings for Tiktok For Business (formerly TikTok Ads)
This article will show you how to set up tracking links to track your App install ads on Tiktok For Business.
Step 1: Enable AdBrix - TikTok For Business connection
1. In menu Attribution -> Ad Partner Settings: look for “Tiktok For Business” and click “Enable” on “AD Partner Information” tab. Enter TikTok App IDs and click the "Confirm" button. You can find TikTok App IDs on TikTok Ads dashboard.
2. On the same menu, check the “Postbacks” tab. You can set up app open postbacks, in-app event postback (both predefined and custom event). Check “Adbrix-Tiktok in-app event matching list" to design your postback conditions.
Adbrix-TikTok event matching:
| Adbrix event name | Tiktok event name | Note |
| abx:firstopen (new_install, re_install) |
install_app | |
| abx:deeplink | retarget_app | |
| abx:sign_up | registration | Registration successful |
| abx:purchase | pay | |
| abx:add_to_cart | add_to_cart | |
| abx:product_view | view_content | View details |
| abx:character_created | create_role | |
| abx:level_achieved | achieve_level | |
| abx:login | login | Login |
|
abx:paymentinfo_added |
add_payment_info | Add payment information |
| abx:add_to_wishlist | add_to_wishlist | Join the wish list |
| abx:tutorial_completed | complete_tutorial | |
| abx:search | search | |
| abx:use_credit | spend_credits |
3. Check the “Open attribution” configuration on the “Ad touch - open attribution” tab. You can adjust attribution settings by turning on the “Activate" button.
Step 2: Connect Tiktok with your ad campaign and create tracking links
1. In menu Attribution -> AD Campaign, create a new campaign or find your existing campaign to create tracking links to track Tiktok ads.
2. In the tab “Tracking link”, you can find “Tiktok for business” in the partner list. Click “Connection with AD Campaign” to enable this ad partner in your campaign.
3. Click “Generate a Tracking Link” to start creating tracking links. Use tracking parameters to detail your analysis report. At the end of this step, click the ad-touch tracking link, and an impression ad-touch tracking link will be generated.
4. KPI Rule Settings, Postback final settings, and Fraud Kill-chain conditions will be applied to all tracking links within this campaign. Make sure you set up all these conditions before using tracking links to track your ads performance.
Step 3: Set up campaigns on Tiktok For Business
1. In the “Tracking Settings” menu, choose Adbrix as your mobile measure partner.
2. Paste you click ad-touch tracking link with " &a_ip=__IP__&a_ua=__UA__&opt_response_format=1" parmeter you generated in AdBrix console into click tracking URL and impression ad-touch tracking link to Impression tracking URL and click “Confirm”.
