Example of creating Audience

 

 

Introduction

This document is all about showing some examples of Creating Audience studio.

Audience studio is creating a user segment by using DFINEY's analytics condition and creating an audience by combing user segments. Using these audiences you can use as audience analytics, targeting push or in-app messages, and targeting or de-targeting campaigns.

 

 

Example

[[인용:안내:작게]] These audiences are the only sample and assume that all the events have been integrated by DFINERY SDK. If you want more information about DFINERY SDK events please follow our document.

• Understanding the Event in DFINERY
• DFINERY SDK integration guide

	Audience Example
#1	Android  / iOS audience for a certain time	Link
#2	In-app purchase user audience for a certain time.	Link
#3	The audience for paying users more than $100	Link
#4	The audience for paying users more than $100 in a certain product category.	Link
#5	The audience for users paying more than one.	Link
#6	The new install users came with ads, but have no paying history.	Link
#7	Users have app start history but no paying history.	Link
#8	The audience for purchasing a certain product.	Link
#9	The audience for viewing a certain product	Link
#10	Users who viewed the product but did not purchase it.	Link
#11	The new install users came with ads at a certain time.	Link
#12	All the new install users at a certain time	Link
#13	All the new install users at a certain time + in-app purchase users at the same time.	Link

 

#1

Android  / iOS audience for a certain time

• Segment Name : Name of Segment
• App Select : The app is for the extract the segment
• Date Range : A select certain period of time
• Analytics Conditions (Example : Android)
  _ Simple Condition : choose 'Platform' and select 'Android'.

Move your segment to canvas and click Calculate Audience button.

 

#2

In-app purchase user audience for a certain time.

• Segment Name : Name of Segment
• App Select : The app is for the extract the segment
• Date Range : A select certain period of time
• Analytics Conditions (Example : Android)
  _ Simple Condition : choose 'Event Name' and select 'abx:purchase'.
  _ Simple Condition : choose 'Platform' and select 'Android'.
  

Move your segment to canvas and click Calculate Audience button.

 

#3

The audience for paying users more than $100

• Segment Name : Name of Segment
• App Select : The app is for the extract the segment
• Date Range : A select certain period of time
• Analytics Conditions (Example : Android)
  _ Simple Condition : choose 'Event Name' and select 'abx:purchase'.
  _ Simple Condition : choose 'Platform' and select 'Android'._ Group Condition :  choose 'Price x Quantity' and select 'Sum', '≧' , and type 100.

Move your segment to canvas and click Calculate Audience button.

 

#4

The audience for paying users more than $100 in a certain product category.

• Segment Name : Name of Segment
• App Select : The app is for the extract the segment
• Date Range : A select certain period of time
• Analytics Conditions (Example : Android)
  _ Simple Condition : choose 'Event Name' and select 'abx:purchase'.
  _ Simple Condition : choose 'Platform' and select 'Android'._ Simple Condition : choose 'Category n' and type the category name
  _ Group Condition : choose 'Price x Quantity' and select 'Sum', '≧' , and type 100.

Move your segment to canvas and click Calculate Audience button.

 

#5

The audience for users paying more than 5.

• Segment Name : Name of Segment
• App Select : The app is for the extract the segment
• Date Range : A select certain period of time
• Analytics Conditions (Example : Android)
  _ Simple Condition : choose 'Event Name' and select 'abx:purchase'.
  _ Simple Condition : choose 'Platform' and select 'Android'._ Group Condition : choose  'abx:order_id' and select 'Distinct', '≧' , and type '5'.

Move your segment to canvas and click Calculate Audience button.

 

#6

The new install users came with ads, but have no paying history.

a. Create a segment for New installs users who came with ads.

• Segment Name : Name of Segment
• App Select : The app is for the extract the segment
• Date Range : A select certain period of time
• Analytics Conditions (Example : Android)
  _ Simple Condition : choose 'Event Name' and select 'abx:new_install'.
  _ Simple Condition : choose 'Platform' and select 'Android'._ Simple Condition : 'choose Ad Partner' and select 'Exclude', and type 'Organic'

b. Create a segment for in-app purchase history

#2 In-app purchase user audience for a certain time.

 

c. Move these two segments to canvas and subtraction

 

#7

Users have app start history but no paying history.

a. Create a segment for app start history at a certain period of time

• Segment Name : Name of Segment
• App Select : The app is for the extract the segment
• Date Range : A select certain period of time
• Analytics Conditions (Example : Android)
  _ Simple Condition : choose 'Event Name' and select 'abx:start_session'.
  _ Simple Condition : choose 'Platform' and select 'Android'.

 

b. Creating segment for in-app purchase history

#2 In-app purchase user audience for a certain time.

 

c. Move these two segments to canvas and subtraction

 

#8

The audience for purchasing a certain product.

• Segment Name : Name of Segment
• App Select : The app is for the extract the segment
• Date Range : A select certain period of time
• Analytics Conditions (Example : Android)
  _ Simple Condition : choose 'Event Name' and select 'abx:purchase'.
  _ Simple Condition : choose 'Platform' and select 'Android'._ Simple Condition : 'choose abx:item_abx:product_name' or 'abx:item_abx:product_id' and type product name or product id.
  

Move your segment to canvas and click Calculate Audience button.

 

#9

The audience for viewing a certain product

• Segment Name : Name of Segment
• App Select : The app is for the extract the segment
• Date Range : A select certain period of time
• Analytics Conditions (Example : Android)
  _ Simple Condition : choose 'Event Name' and select 'abx:product_view'.
  _ Simple Condition : choose 'Platform' and select 'Android'._ Simple Condition : 'choose abx:item_abx:product_name' or 'abx:item_abx:product_id' and type product name or product id.

Move your segment to canvas and click Calculate Audience button.

 

#10

Users who viewed the product but did not purchase it.

a. create an audience for In-app purchase user audience for a certain time.

b. create an audience to view the product at a certain period of time.

c. Move these two segments to canvas and subtraction

 

#11

The new install users came with ads at a certain time.

• Segment Name : Name of Segment
• App Select : The app is for the extract the segment
• Date Range : A select certain period of time
• Analytics Conditions (Example : Android)
  _ Simple Condition : choose 'Event Name' and select 'abx:new_install'.
  _ Simple Condition : 'choose Ad Partner' and select 'Exclude', and type 'Organic'

Move your segment to canvas and click Calculate Audience button.

 

#12

All the new install users at a certain time

• Segment Name : Name of Segment
• App Select : The app is for the extract the segment
• Date Range : A select certain period of time
• Analytics Conditions (Example : Android)
  _ Simple Condition : choose 'Event Name' and select 'abx:new_install'.

Move your segment to canvas and click Calculate Audience button.

 

#13

All the new install users at a certain time + in-app purchase users at the same time

a. create a segment for  New install users at a certain period of time.

b. create an audience for In-app purchase user audience for a certain time.

c. Move these two segments to canvas and subtraction