Understand Growth Action

What is Growth Action?

Growth action is a user engagement marketing tool by using your user data/event data upload on DFINERY.

[[인용:안내:보통]]  User and Event Data
- User Data: Location, Language, app version, OS, Device Model etc.
- Event Data: Registration, Login, Add To Cart, Product View, In-App Purchase, Level-up etc.

When you use Growth Action 

You don't have to do...

Marketer

• Request data from the development team to select a marketing target.
• Request data from the development team to test the marketing scenario.
• Request data from the development team to send push or in-app messages to test the marketing scenario.
• Create Excel report for user Data.

Developer

• Extract data for select marketing targets.
• Extract user data.
• Extract the data for Marketer's request.
• Extract user data about user reactions by push / in-app messages.
• Extract the data for daily, weekly, and monthly reports.

What you can do...

Marketer

• Select marketing target by Audience Studion.
• Send automated marketing messages to your client by Growth Action
• A/ B Testing.
• Make a cohort group for users who react to your marketing message. 

Reference

Commerce: Campaign about buying product A.

Commerce Service marketer Peter wants to send a push message for users to buy product A. After the push message is sent, wait for one day and if the user doesn't buy product A yet, send a second push message again.

A marketer runs a successful campaign by using Growth Scenario.

Growth Scenario

Automated push marketing action

[Purpuse] Send automated push messages for buying product A.   [Steps] Set conditions about users buying product A or not. The user who buys product A set a scenario event for tagging. For users who not buying product A send a push message. Set a delay for 1 day after the push message is sent. Set conditions about user buying product A or not in a 1-day delay. For users who not buying product A send a second push message. The user who buys product A set a scenario event for tagging.

How to use it?

Add Subscription

Use Growth action require a subscription plan. If you don't have these subscription plans, please contact DFINEY(dfn@igaworks.com).