Changes of Android 12

What are the changes?

reference : [Google ADID after Android12]

Google announced that specific permission is mandatory for using GAID after Android12.

In this article, we will let the clients(advertisers) know the changes of Android12 and the actions that you have to do.

Main change: Enhancement of the opt-out option

The existing "opt-out of ads personalization" is replaced with "delete advertising ID" after Android12. If a user deletes the advertising ID in the device settings, GAID is going to be unavailable on that device.

[image: new delete advertising ID function]

Things to do of developers

1) Add AD_ID permission to your app

From Android 12, AD_ID permission is mandatory to access the GAID. Without this permission, GAID will be unavailable in your app.

<manifest>
...
    <uses-permission android:name="com.google.android.gms.permission.AD_ID" /> 
...
</manifest>

2) Apply the latest Android SDK

DFINERY released Android SDK to cover all the cases without GAID. After adding permission to your app, you should update Android SDK, version 2.4.0.3

android {
    compileOptions {
        sourceCompatibility JavaVersion.VERSION_1_8
        targetCompatibility JavaVersion.VERSION_1_8
    }
}
dependencies {
    implementation 'com.google.android.gms:play-services-ads-identifier:18.0.1'
    implementation 'com.android.installreferrer:installreferrer:2.2'
    implementation('io.dfinery:android-sdk:2.4.0.3'
}

// If you cannot use jetifier

android {
    compileOptions {
        sourceCompatibility JavaVersion.VERSION_1_8
        targetCompatibility JavaVersion.VERSION_1_8
    }
}
dependencies {
    implementation 'com.google.android.gms:play-services-ads-identifier:18.0.1'
    implementation 'com.android.installreferrer:installreferrer:2.2'
    implementation('io.dfinery:android-sdk:2.4.0.3'){
      exclude group: 'com.android.support'
    }
}

FAQ of Android 12

Q1 Is it impossible to measure the attribution without GAID?

A1 With DFINERY, you can still track the attribution.

We support google install referrer attribution modeling, the most accurate and strongest tool. In addition to Google referrer, we have probabilistic modeling to cover all possible cases without GAID.

Q2 Is it impossible to analyze user actions?

A2 With DFINERY, you can still analyze user actions.

The latest DFINERY SDK analyzes user actions depending on the UUID when GAID is unavailable. Because UUID belongs to a single app, marketers cannot use UUIDs for retargeting.

Support

If you have further questions about Android12, please contact us with this email.

support-android12@adbrixsupport.zendesk.com