Marketing Automation using Growth Scenario
Introduction
Growth Scenario is a scenario-based marketing automation tool for user engagement.
This guide will show the process of creating a Growth Scenario.
Creating Audience
To start the Growth scenario, you need to create an audience for this scenario.
You can create an audience using Audience Studio.
_ Understanding Audience Studio
_ Example of creating an Audience
Creating Growth Scenario
Create Scenario
- Go to Growth Action > Growth Scenario menu.
- Click the 'Create Growth Scenario button in the upper-right corner.
Scenario Setting
There are 4 steps for setting Growth Scenario.
- What : Set a name and purpose for this Growth Scenario.
- Who : Set an audience and conditions for this Growth Scenario.
- Why : Set a KPI for this Growth Scenario.
- When : Set a start/end date for this Growth Scenario.
Node
After setting basic information for Grwoth Scenario is complete, now you can create a scenario using the nodes table.
| Type | Node Name | Function |
| Message |
Push | Send push message |
| In-app Message | Show In-App Message | |
| Workflow | Delay | Delay the time for the next node to be started |
| WebHook | Send audience data to the server | |
| Add Event | Create an event between Node | |
| Split | Event Trigger |
Create an audience branch for the Event trigger
|
| Condition |
Create an audience branch for audience conditions.
|
|
| A/B Testing | Create a branch for A/B Test |
Scenario Activation
a. Click the Draft button right-side of the canvas.
b. Change version status to Active.
- Active : Activate Growth Scenario.
- Experiment : Activate Growth Screnario certain percentage of the audience.
c. Change 'Scenario Status' to Active in the upper-right of the screen.
[[인용:안내:작게]] Growth Scenario only allows activating one version of Scenario.
_ Only one version of the scenario can set the status Active or Experiment.
_ Only one version of the scenario can set the status Deactivated.
Scenario Pause
Change 'Scenario Status' to Pause in the upper-right of the screen to stop Growth Scenario.