Click Spamming protection and Report

Ad Fraud : Click Spamming

Click Spamming is a type of ad fraud where users send fake signals (fake clicks, impressions, etc.) indicating that they have responded to an ad, when in fact they have not. Specifically, this type of ad fraud involves apps that hold ad monetization inventory sending fake signals from general users who have been exposed to or clicked on ads for the purpose of ad monetization, often through the installation of malware.

While the type of ad fraud varies depending on the form of ad monetization (pay-per-click, pay-per-install, etc.), click spamming can generate higher revenue during app installation, as it creates random ad responses (impressions, clicks, etc.) and waits for some users to enter the attribution lookback window. Click spamming is a typical ad fraud that causes organic cannibalization and typically shows irregular CTIT (Click Time Install Time) patterns.

Fraud Kill-Chain : Click Spamming

Impression Frequency Capping & Click Frequency Capping

[[인용:경고:작게]]Please note!!
If the Capping Rule is set too conservatively, both legitimate and fraudulent traffic can be misidentified as Ad Fraud, depending on the advertising product provided by the partner. It is recommended to apply the Capping Rule at a level agreed upon with the partner. 

Setting

You can set a Click spamming settings based on Campaign

1. Activate the toggle.
2. Select the type   
   • Hourly: Select this option if you want to set a click cap for each hour.
   • Daily: Select this option if you want to set a click cap for each day.
3. Click Cap: If the number of clicks exceeds the set click cap, it will be classified as Ad Fraud.
4. Timezone: Select a timezone only when setting a daily click cap. If the timezone is changed after the setting is complete, it will be recalculated from 0.
5. If you want to redirect clicks to another destination when the click cap is reached, click the checkbox to add a setting.

• Please enter the Default URL to land for Android, iOS, and Web.
• If disabled, it will be landed on the Tracking Link URL that has been set up.

Click the 'Edit' button at the bottom right to save the settings.

[[인용:경고:작게]]Please Note
To prevent advertiser site downtime due to excessive clicks, you can enter a URL to land elsewhere and prevent advertiser site downtime.

Example

1. To set the blocking condition for detecting Ad Fraud when there are more than 1,000,000 clicks per hour

2. To set the blocking condition for detecting Ad Fraud when there are more than 1,000,000 clicks per day

Fraud Kill-Chain Setting

1) Default setting : Recommended

• The traffic in question is classified as Ad Fraud (or Organic) and is not included in the attribution report.
  
• The corresponding traffic is not postback to the media.
• You can check the scale of the corresponding traffic in the Fraud Index report

2) Included in attribution, but excluded from postback.

• The corresponding traffic is classified as a partner's success and included in the attribution report.
• This traffic is classified as Partner performance, but it is not posted back to the media partner (causing discrepancies between the console report and the media partner report).
• You can check the scale of the corresponding traffic in the Fraud Index report.

  3) Included in attribution and postback is sent (without any specific reason)

• The corresponding traffic is classified as partner performance and included in the attribution report
• The corresponding traffic is classified as partner performance and included in the attribution report, but the reason for fraud is not sent to the media through postback.
• You can check the scale of the corresponding traffic in the Fraud Index report.
   

 4 ) Include in attribution and send a postback with a reason

• The corresponding traffic is included in the attribution report and classified as partner performance.
• The corresponding traffic is postback to the media with the Ad Fraud ({blocking_reason} macro integration media included) reason included.
• You can check the scale of the relevant traffic in the Fraud Index report.
   

Report Setting

You can check the following metrics in the Single Touch Attribution report to see the traffic controlled by Traffic Control