Parameter Setting
Introduction
Do you need more detail on the ad performance analysis? You can always add more parameters to your tracking link to investigate into your campaign performances. In this article, you will learn how to add parameters to your tracking link.
Supported Parameter
Basic Parameters
|
adbrix parameter |
example |
description |
|
adv_campaign |
adv_campaign=october_new |
For the most upper group for campaign |
|
adv_ad |
adv_ad=aqua_shoes |
For the middle group for campaign |
|
adv_adgroup |
adv_adgroup=shoes |
For the lowest group for campaign |
|
adv_agency |
adv_agency=bestcompany |
For distinguishing the agencies running campaigns |
|
adv_creative |
adv_creative=summer_shoes_special |
For distinguishing creatives |
|
adv_keyword |
adv_keyword=shoes |
For distinguishing the searched keywords |
|
adv_placement |
adv_placement=interstitial |
For distinguishing the placement of the ad impression |
|
adv_cost_model |
adv_cost_model=cpm |
For distinguishing the cost model (CPC, CPM, CPA, CPV only) |
|
adv_cost |
adv_cost=100 |
For distinguishing the campaign cost (Numbers only) |
|
adv_currency |
adv_currency=kr |
For distinguishing the currency unit |
GA UTM Parameters
If you are using Google Analytics, you can add utm parameters for analysis.
|
GA utm parameter |
example |
description |
|
utm_source |
utm_source=naver |
Value to identify the channel source of campaign impression |
|
utm_medium |
utm_medium=banner |
How the ads are impressed(ex_ banner,social, cpc, email, etc) |
|
utm_campaign |
utm_campaign=summer_special |
Name of the ad campaign |
|
utm_term |
utm_term=summer_special |
Value to identify the ad in GA report |
|
utm_content |
utm_content=aos_phone_300x50 |
Value to distinguish the ad contents |
How to Add Parameters?
You can add the parameters when you create the tracking link. If you type in the parameter values in the ‘Tracking Parameter’ tab, special characters will be automatically encoded.
* The parameter values should be encoded if the values include special characters.
You can check the attribution result with the parameter from the ‘Group by’ ‘Conditions’ at ‘Data Explorer’.